Digital Marketing Course in Surat With Advanced AI Training

Our Digital Marketing course in Surat starts from the fundamentals and explains how modern digital marketing works in today’s AI-powered and data-driven business environment. This module introduces students to core marketing concepts and clearly explains how businesses in Surat are shifting from traditional promotion methods to digital platforms for better reach, branding, and lead generation.

In the first session, students receive a complete overview of the entire digital marketing curriculum, including key tools, platforms, AI-based techniques, and real-world applications. The focus is on building a strong foundation that supports career growth, business expansion, and freelancing opportunities in Surat’s local and global market.

Topics Covered in This Module:

• What marketing is and why it is essential for business success
• Different types of marketing and their role in today’s digital economy
• Comparison between traditional marketing and digital marketing with local examples
• Understanding digital marketing and how online platforms work
• Major benefits of digital marketing for Surat-based businesses and startups
• Career scope and growth opportunities in digital marketing
• Introduction to essential digital marketing tools and AI-powered techniques
• Live case studies of real businesses and successful campaigns
• Practical freelancing projects for hands-on industry experience

Social Media Marketing is one of the most powerful components of a modern, AI-driven digital marketing strategy. In this module, students learn how businesses in Surat use social media platforms to build brand awareness, connect with the right audience, and generate consistent leads using smart content and data-driven decisions.

This training focuses on practical learning, where students understand how AI tools support content planning, audience analysis, posting schedules, and performance optimization. Learners work on live, case study–based projects to gain hands-on experience and understand how social media marketing is managed and scaled for real businesses, startups, and personal brands.

Platforms Covered in This Module:

• Facebook marketing strategies for local and business growth
• Instagram content planning, reels, stories, and engagement techniques
• Twitter (X) for brand communication and trend-based marketing
• Pinterest marketing for visual content and niche audiences
• LinkedIn marketing for professionals, B2B businesses, and lead generation

This module helps students understand how Instagram functions as a high-impact platform for branding, audience engagement, and sales generation. Learners are guided from the fundamentals of Instagram marketing to advanced, AI-driven strategies used by businesses, creators, and brands in Surat to grow visibility and conversions.

The training focuses on both organic growth and paid promotion. Students learn how data insights and AI tools support content planning, audience targeting, and performance optimization. Through practical exercises and real campaign examples, learners understand how to create content that attracts the right audience and drives meaningful engagement.

Module 1: Introduction to Instagram Marketing

• 1.1 Understanding Instagram as a marketing and growth platform
• 1.2 Why Instagram is important for brand visibility and business growth
• 1.3 Setting clear goals for Instagram marketing campaigns

Module 2: Understanding the Instagram Platform

• 2.1 Instagram features, audience behaviour, and content trends
• 2.2 Difference between personal, business, and creator accounts
• 2.3 How the Instagram algorithm works and how AI affects reach

Module 3: Instagram Business Profile Setup

• 3.1 Creating and optimizing an Instagram business profile
• 3.2 Writing a clear and attractive bio for branding and trust
• 3.3 Using Instagram Insights and AI suggestions to track performance

Module 4: Content Creation & Planning

• 4.1 Content types: posts, reels, stories, and videos
• 4.2 Building a content strategy and monthly content calendar
• 4.3 Creating engaging content using AI tools and trends

Module 5: Hashtag & Discovery Strategy

• 5.1 How hashtags help content reach the right audience
• 5.2 Researching hashtags using tools and AI-based insights
• 5.3 Creating branded and campaign-based hashtags

Module 6: Engagement & Community Building

• 6.1 Increasing likes, comments, shares, and saves
• 6.2 Building a loyal and active Instagram community
• 6.3 Collaborations, influencer marketing, and user-generated content

Module 7: Instagram Advertising Basics

• 7.1 Understanding Instagram ad formats and placements
• 7.2 Creating and managing Instagram ad campaigns
• 7.3 Targeting, budgeting, and AI-assisted ad optimization

Module 8: Instagram Shopping & E-commerce

• 8.1 Setting up Instagram shopping and product tagging
• 8.2 Creating shoppable posts, reels, and stories
• 8.3 Using Instagram to drive online sales and conversions

Module 9: Stories & Reels Strategy

• 9.1 Importance of stories and reels for reach and engagement
• 9.2 Creating interactive stories using polls, questions, and links
• 9.3 Using reels for brand awareness and organic growth

Module 10: Analytics & Performance Optimization

• 10.1 Reading Instagram Insights and analytics reports
• 10.2 Tracking key metrics like reach, engagement, and followers
• 10.3 Improving strategy using data, trends, and AI insights

This module helps students understand how influencer marketing enables brands to build credibility, connect with the right audience, and drive sales through trusted voices. Learners explore how businesses in Surat collaborate with influencers and content creators using data-driven insights and AI tools to plan impactful and measurable campaigns.

The training focuses on practical execution, where students learn how to identify suitable influencers based on audience relevance, engagement quality, and brand alignment. Through real-world examples and case-based learning, students gain clarity on how influencer marketing campaigns are planned, executed, and evaluated to achieve specific business objectives.

• Introduction to Influencer Marketing
• Why influencer marketing is important for brands
• Understanding who influencers are and how they create impact
• How to find influencers using research and AI tools
• How to choose the right influencer based on niche, audience, and engagement

This module helps students understand how LinkedIn works as a powerful platform for B2B marketing, professional branding, and high-quality lead generation. Learners discover that LinkedIn is not limited to job searching, but is widely used by businesses and professionals in Surat to build authority, create valuable connections, and drive consistent business growth using data-driven and AI-supported strategies.

The training focuses on practical execution, where students learn how to plan and manage LinkedIn marketing campaigns for personal brands, startups, service providers, and agencies. Real-world examples and hands-on activities help learners understand how LinkedIn can be used effectively for brand awareness, engagement, and lead generation.

• Marketing and analysing performance on LinkedIn
• How to use LinkedIn for branding, networking, and lead generation
• Smart growth techniques for business pages and profiles
• Understanding whether LinkedIn Ads are effective for your goals
• Creating a strong LinkedIn marketing strategy
• How to work as a LinkedIn marketing consultant or agency

This module helps students understand how modern e-commerce businesses are created, promoted, and scaled using digital marketing strategies and AI-powered tools. Learners gain practical insights into how online stores in Surat operate in real-world scenarios, from product selection and store setup to traffic generation, sales growth, and conversion optimization.

The training goes beyond simply running an online store. Students learn how successful e-commerce brands use customer data, automation, and performance marketing to understand buyer behavior, improve user experience, and maximize profitability. Real business examples and practical exercises ensure learners understand how e-commerce actually works in competitive markets.

Module 1: eCommerce Marketing Basics

• 1.1 Understanding what e-commerce is and why it is growing fast
• 1.2 Difference between traditional selling and online selling
• 1.3 Understanding the e-commerce customer journey

Module 2: Building an eCommerce Store

• 2.1 Choosing the right platform like Shopify or WooCommerce
• 2.2 Setting up and designing an online store
• 2.3 Creating product pages that convert visitors into buyers

Module 3: Product Research & Market Analysis

• 3.1 Finding product ideas using trends, data, and AI tools
• 3.2 Understanding competition and pricing strategies
• 3.3 Selecting products with real demand and profit potential

Module 4: Branding & Trust Building

• 4.1 Creating a strong brand identity for an online store
• 4.2 Positioning products to stand out from competitors
• 4.3 Building customer trust through design, content, and reviews

Module 5: Content for eCommerce Growth

• 5.1 Writing product descriptions that sell
• 5.2 Using blogs, videos, and visuals for product promotion
• 5.3 Using reviews and user content to increase trust

Module 6: SEO for eCommerce Websites

• 6.1 Optimizing product and category pages for search engines
• 6.2 Keyword research and on-page optimization for products
• 6.3 Improving visibility through off-page SEO

Module 7: Email Marketing & Automation

• 7.1 Building customer email lists
• 7.2 Using emails for welcome offers and abandoned carts
• 7.3 Using automation and personalization to increase repeat sales

Module 8: Social Media for eCommerce

• 8.1 Using social media platforms to promote products
• 8.2 Creating content that attracts buyers
• 8.3 Running paid promotions on social platforms

Module 9: Paid Ads for eCommerce Sales

• 9.1 Understanding paid ads for online stores
• 9.2 Running product-based ads on search and social platforms
• 9.3 Using retargeting to bring back interested users

Module 10: Conversion Rate Optimization (CRO)

• 10.1 Understanding user behaviour through analytics
• 10.2 Testing product pages, buttons, and checkout flow
• 10.3 Improving conversion rates using data and AI insights

This module helps students understand how dropshipping businesses are built and scaled using digital marketing strategies, data insights, and AI-powered tools. Learners explore how online sellers in Surat and across global markets identify profitable products, work with suppliers, attract targeted customers, and grow sales without managing physical inventory.

The training is practical and business-oriented. Students learn about real-world challenges in dropshipping and how AI supports product research, demand analysis, marketing decisions, automation, and long-term growth planning. Hands-on exercises and live examples help learners understand how successful dropshipping models operate in competitive online environments.

Module 1: Dropshipping Basics

• 1.1 Understanding the dropshipping business model
• 1.2 Advantages and real challenges of dropshipping
• 1.3 Role of suppliers and order fulfillment

Module 2: Niche & Product Research

• 2.1 Finding profitable niches using trends and data
• 2.2 Competitor analysis and demand research
• 2.3 Selecting products with long-term potential

Module 3: Building an Online Store

• 3.1 Choosing the right platform for dropshipping
• 3.2 Designing a user-friendly online store
• 3.3 Creating product pages that convert visitors

Module 4: Supplier Selection & Management

• 4.1 Finding reliable suppliers
• 4.2 Understanding pricing, shipping, and timelines
• 4.3 Building strong supplier relationships

Module 5: Order & Inventory Handling

• 5.1 Managing orders without holding stock
• 5.2 Understanding shipping and delivery process
• 5.3 Handling returns, refunds, and customer queries

Module 6: Marketing Strategies for Dropshipping

• 6.1 Creating a marketing plan for dropshipping stores
• 6.2 Using social media and content for product promotion
• 6.3 Running paid ads and retargeting campaigns

Module 7: SEO for Dropshipping Stores

• 7.1 Optimizing product and category pages
• 7.2 Keyword research for dropshipping products
• 7.3 Improving visibility through off-page SEO

Module 8: Email Marketing & Automation

• 8.1 Building customer email lists
• 8.2 Using emails for offers and abandoned carts
• 8.3 Using automation to increase repeat sales

Module 9: Tools & Technology

• 9.1 Using dropshipping and automation tools
• 9.2 Tracking performance with analytics
• 9.3 Integrating third-party apps and plugins

Module 10: Customer Experience & Support

• 10.1 Managing customer communication
• 10.2 Handling complaints and refunds professionally
• 10.3 Building trust and repeat customers

Module 11: Pricing & Financial Planning

• 11.1 Setting product pricing and profit margins
• 11.2 Managing cash flow and expenses
• 11.3 Basic understanding of taxes and compliance

Module 12: Scaling & Growth

• 12.1 Scaling products and ad campaigns
• 12.2 Expanding into new products or markets
• 12.3 Using data and AI insights for faster growth

Module 13: Risk & Compliance

• 13.1 Understanding common dropshipping risks
• 13.2 Legal and policy considerations
• 13.3 Reducing risks and building a stable business

Module 14: Case Studies & Practical Learning

• 14.1 Real dropshipping business examples
• 14.2 Practical exercises and store analysis
• 14.3 Group discussions and problem-solving sessions

This module helps students learn how to create, manage, and scale professional online stores using Shopify, supported by digital marketing strategies and AI-powered tools. Learners understand how e-commerce brands in Surat and beyond use Shopify to launch products, manage customers, track sales, and grow their online businesses efficiently.

The training is fully practical and business-focused. Students learn not only how Shopify works, but also how it is used for selling, marketing, automation, and data-driven decision-making. By working on real store setups and use cases, learners gain hands-on experience in managing e-commerce operations.

Module 1: Shopify Basics

• 1.1 Understanding what Shopify is and how it works
• 1.2 Why Shopify is widely used for e-commerce businesses
• 1.3 Overview of Shopify plans and pricing structure

Module 2: Store Setup & Design

• 2.1 Creating a Shopify account and initial setup
• 2.2 Managing store settings and preferences
• 2.3 Designing a professional store using themes and customization

Module 3: Product Management

• 3.1 Adding products with clear titles, descriptions, images, and variants
• 3.2 Managing pricing, inventory, and shipping settings
• 3.3 Organizing products into collections for better user experience

Module 4: Orders & Customer Management

• 4.1 Processing and fulfilling customer orders
• 4.2 Managing customer queries and support
• 4.3 Using Shopify customer tools to build relationships

Module 5: Payments & Checkout

• 5.1 Setting up Shopify Payments
• 5.2 Integrating payment gateways like PayPal and Stripe
• 5.3 Managing transactions, refunds, and order payments

Module 6: Apps, Automation & AI Support

• 6.1 Using Shopify apps to add new features
• 6.2 Automating store tasks using apps and AI tools
• 6.3 Choosing the right apps without slowing down the store

Module 7: SEO for Shopify Stores

• 7.1 Optimizing product and collection pages for search engines
• 7.2 Managing meta titles, descriptions, and images
• 7.3 Improving visibility and tracking performance

Module 8: Marketing & Sales Growth

• 8.1 Using email marketing and offers inside Shopify
• 8.2 Creating discounts and promotional campaigns
• 8.3 Connecting Shopify with social media and paid ads

Module 9: Analytics & Performance Tracking

• 9.1 Tracking sales, traffic, and customer behaviour
• 9.2 Reading reports to understand store performance
• 9.3 Using data and AI insights to improve conversions

This module helps students understand the foundation of websites by learning how domain names and hosting services work together to make a website live on the internet. Learners gain clarity on how businesses in Surat set up their online presence and why choosing the right domain and hosting plays a crucial role in website performance, security, and digital marketing success.

The training is highly practical, enabling students to confidently select, purchase, and manage domains and hosting plans. Students learn how domains and hosting are used for business websites, landing pages, and marketing campaigns, ensuring they are prepared to handle real-world digital projects.

• How to buy a domain
• How to manage and operate a domain
• How to choose the best domain name for your business
• Different sources to buy a domain
• What is web hosting and how it works
• Why hosting is important for website performance
• How to use hosting to run and manage a website

This module focuses on teaching students how businesses in Surat plan, launch, and optimize Facebook advertising campaigns using data-driven strategies and AI-powered insights. The training begins with core advertising concepts and gradually advances to performance-focused ad strategies used by digital agencies, brands, and marketers to drive leads, sales, and business growth.

Students gain hands-on experience working inside Facebook Ads Manager, where they learn how real advertising accounts operate. The module highlights how AI and automation support audience targeting, creative optimization, budget control, and campaign scaling, helping marketers achieve better results with higher efficiency.

Module 1: Introduction to Facebook Advertising

• 1.1 Understanding Facebook and Instagram as advertising platforms
• 1.2 Why Facebook Ads are important for business growth
• 1.3 Setting clear goals for advertising campaigns

Module 2: Facebook Ads Manager Basics

• 2.1 Overview of Ads Manager dashboard
• 2.2 Understanding campaign, ad set, and ad structure
• 2.3 Ad account setup, roles, and access permissions

Module 3: Campaign Objectives & Audience Planning

• 3.1 Choosing the right objectives for awareness, leads, and sales
• 3.2 Creating custom audiences and lookalike audiences
• 3.3 Using audience insights and AI suggestions for better targeting

Module 4: Ad Creative & Content Strategy

• 4.1 Different ad formats: image, video, carousel, and reels ads
• 4.2 Writing ad copy and visuals that attract clicks and conversions
• 4.3 Testing creatives using AI and performance data

Module 5: Targeting & Retargeting Strategies

• 5.1 Demographic, location, and device targeting
• 5.2 Interest and behaviour-based targeting
• 5.3 Advanced retargeting and audience automation

Module 6: Budgeting & Bidding

• 6.1 Setting daily and lifetime budgets
• 6.2 Understanding bidding methods like CPC, CPM, and CPA
• 6.3 How Facebook uses AI for ad delivery and optimization

Module 7: Ad Placements & Optimization

• 7.1 Choosing placements across Facebook and Instagram
• 7.2 Understanding ad formats and specifications
• 7.3 Mobile-first and performance-focused ad design

Module 8: Tracking & Performance Measurement

• 8.1 Facebook Pixel setup and conversion tracking
• 8.2 Reading key metrics like reach, clicks, leads, and sales
• 8.3 Understanding reports and insights for better decisions

Module 9: Campaign Optimization & Scaling

• 9.1 A/B testing ads, audiences, and creatives
• 9.2 Improving campaign performance using data and AI signals
• 9.3 Scaling winning campaigns and managing budgets

Module 10: Advanced Facebook Ads Strategies

• 10.1 Dynamic ads and product catalog campaigns
• 10.2 Audience segmentation and personalized ads
• 10.3 Advanced retargeting and lookalike scaling techniques

This module helps students understand how Facebook Pixel works and how businesses in Surat use it to track user actions after ad interactions. Learners gain clarity on how users behave on websites, landing pages, and forms, and how accurate tracking plays a critical role in improving advertising performance and decision-making.

The training focuses on practical implementation, where students learn how pixel data and AI-based signals help track conversions, measure results, and improve ad targeting. By working on real setups and case-based examples, students understand how to use Facebook Pixel insights to optimize campaigns and achieve measurable business outcomes.

• What is Facebook Pixel and how it works
• How to install Facebook Pixel correctly
• Measuring, optimizing, and building audiences using pixel data
• Understanding cross-device conversions
• Optimizing ad delivery to the right target audience
• Creating and using custom audiences from website traffic
• Understanding Facebook Pixel events and tracking actions
• How Facebook Pixel supports AI-based ad optimization
• Conversion optimization techniques using pixel data
• Setting up Facebook Pixel step by step
• Using Facebook Pixel with WordPress websites
• Using pixel insights to achieve business goals

This module trains students to run high-performing paid advertising campaigns using Google Ads, one of the most in-demand skills in digital marketing today. Learners understand how businesses in Surat use AI-assisted Google Ads campaigns to generate instant website traffic, qualified leads, and consistent sales with a strong focus on performance and return on investment.

The training is fully practical and hands-on. Students work inside real Google Ads accounts to understand how campaigns operate behind the scenes. The module explains how Google uses AI signals for bidding, targeting, and ad delivery, and how marketers can optimize campaigns for better results across different ad formats.

What You Will Learn

Module 1: Introduction to Google Ads

• 1.1 Understanding Google Ads and its business benefits
• 1.2 How the Google Ads auction system works
• 1.3 Setting clear advertising goals and objectives

Module 2: Account Setup & Navigation

• 2.1 Creating and setting up a Google Ads account
• 2.2 Understanding the Google Ads dashboard and interface
• 2.3 Campaign, ad group, and keyword structure

Module 3: Keyword Research & Planning

• 3.1 Keyword match types: broad, phrase, exact, and negative
• 3.2 Keyword research using Keyword Planner and other tools
• 3.3 Building keyword lists for different campaign goals

Module 4: Ad Copywriting & Extensions

• 4.1 Writing effective and conversion-focused ad copy
• 4.2 Using ad extensions like sitelinks, callouts, and snippets
• 4.3 Best practices for improving ad relevance and quality score

Module 5: Ad Formats & Creative Strategy

• 5.1 Text ads, image ads, responsive ads, and video ads
• 5.2 Creating display and YouTube ad creatives
• 5.3 Testing and improving creatives using data and AI insights

Module 6: Targeting & Audience Segmentation

• 6.1 Location and radius targeting
• 6.2 Demographic targeting such as age and gender
• 6.3 Interest-based targeting and remarketing audiences

Module 7: Bidding & Budget Management

• 7.1 Understanding bidding strategies like CPC, CPA, and automated bidding
• 7.2 Bid adjustments by device, location, and time
• 7.3 Budget planning and monitoring ad spend

Module 8: Conversion Tracking & Analytics

• 8.1 Setting up conversion tracking with Google Analytics
• 8.2 Tracking leads, sales, and other actions
• 8.3 Understanding key metrics and performance indicators

Module 9: Display & Video Advertising

• 9.1 Google Display Network and its use cases
• 9.2 Creating responsive display ads
• 9.3 YouTube ads: skippable, non-skippable, and discovery ads

Module 10: Shopping Campaigns (E-commerce)

• 10.1 Setting up Google Merchant Center
• 10.2 Creating and managing shopping campaigns
• 10.3 Optimizing product ads and bidding strategies

Module 11: Campaign Optimization & Testing

• 11.1 A/B testing ads, landing pages, and targeting
• 11.2 Improving performance using reports and AI suggestions
• 11.3 Scaling winning campaigns for growth

Module 12: Remarketing Strategies

• 12.1 Creating remarketing lists and audiences
• 12.2 Running remarketing campaigns across Google platforms
• 12.3 Dynamic remarketing for leads and e-commerce

Module 13: Advanced Google Ads Strategies

• 13.1 Advanced audience targeting and segmentation
• 13.2 Combining search, display, and YouTube campaigns
• 13.3 Using automation and AI features for better results

This module helps students understand how businesses use Facebook sales funnels to convert interested users into paying customers through structured, data-driven strategies. Learners discover why successful brands in Surat do not run random ads, but instead guide potential customers step by step using audience behavior, tracking insights, and AI-supported targeting.

The training focuses on buyer psychology and real user journeys. Students learn how Facebook ads, content, retargeting, and automation work together to move users from awareness to conversion. Practical exercises and real campaign examples help learners design sales funnels that match actual customer behavior and deliver higher conversion rates.

• What is a sales funnel and how it works
• Understanding the stages of a buyer’s journey
• Psychology and logic behind sales funnels
• How to attract, engage, and convert users at different stages
• Step-by-step process to set up a Facebook sales funnel
• Purpose and benefits of using sales funnels
• Understanding Facebook funnel templates and flow
• Creating a Facebook advertising strategy for funnels
• Using data and AI insights to improve conversions

This module helps students understand how businesses use email marketing as a powerful tool to build long-term customer relationships, improve engagement, and generate repeat sales through AI and automation. Learners discover why successful brands in Surat focus on sending relevant, timely, and personalized emails instead of random promotional messages.

The training emphasizes real business application. Students learn how AI supports email writing, audience segmentation, behavior prediction, and campaign optimization to improve open rates, click-through rates, and conversions. Practical examples and hands-on activities help learners understand how email marketing drives measurable results.

• What email marketing really means in today’s digital world
• Why email is still the highest ROI marketing channel
• How AI helps in writing and personalizing emails
• Understanding email marketing goals for business growth
• Using email marketing tools and platforms
• Getting started with Mailchimp and similar tools
• Understanding pricing and choosing the right plan
• Building an email strategy for engagement and sales
• Creating and growing a quality subscriber list
• Using website forms to capture leads
• Importing and managing subscribers safely
• Different types of email campaigns used by businesses
• Creating automated and manual email campaigns
• Understanding newsletters and when to use them
• Designing clean, simple, and conversion-focused newsletters

This module is designed to prepare students for real-world freelancing opportunities, not just theoretical learning. Learners gain hands-on exposure to live digital marketing projects, allowing them to apply their skills in practical business environments similar to actual client work in Surat and beyond.

The training focuses on how freelancing operates in real markets. Students learn how to use AI tools to work more efficiently, manage multiple tasks, and deliver better results. Along with technical execution, learners understand how to communicate with clients professionally, manage expectations, and build long-term freelancing careers.

• What freelancing really means in digital marketing
• Why freelancing is a strong career option today
• How to find and apply for freelance projects
• How to market your digital marketing services
• Using AI tools to manage work and save time
• How to communicate clearly and professionally with clients

This module provides a complete and in-depth understanding of Search Engine Optimization, from how search engines function to how websites achieve higher visibility on search engine results pages. Students learn how businesses in Surat attract consistent organic traffic by using data-driven strategies, search algorithms, and AI-supported SEO techniques.

The training is practical and results-oriented, focusing on real-world implementation rather than theory alone. Learners work with industry tools, live websites, and actual SEO scenarios to understand how optimization strategies are applied in business and client projects.

What You Will Learn

Module 1: Introduction to Search Engine Optimization

• 1.1 What SEO is and why it is important for online growth
• 1.2 Understanding search engines and their algorithms
• 1.3 Benefits of organic traffic for long-term results

Module 2: Search Engine Basics

• 2.1 How search engines work behind the scenes
• 2.2 Crawling, indexing, and ranking process
• 2.3 Major search engines like Google, Bing, and Yahoo

Module 3: Keyword Research & Analysis

• 3.1 Role of keywords in SEO strategy
• 3.2 Keyword research using tools and AI insights
• 3.3 Understanding search intent and long-tail keywords

Module 4: On-Page SEO

• 4.1 Optimizing title tags, meta descriptions, and headings
• 4.2 URL structure and permalink optimization
• 4.3 Content optimization for relevance and readability

Module 5: Technical SEO

• 5.1 Website structure and navigation best practices
• 5.2 XML sitemaps and robots.txt setup
• 5.3 Page speed, mobile friendliness, and core performance

Module 6: Off-Page SEO

• 6.1 Basics of link building
• 6.2 Getting quality backlinks naturally
• 6.3 Role of social signals in SEO

Module 7: Local SEO

• 7.1 Importance of local SEO for local businesses
• 7.2 Optimizing Google Business Profile
• 7.3 Citations, reviews, and local link building

Module 8: SEO Tools & Analytics

• 8.1 Using Google Search Console for monitoring performance
• 8.2 Using Google Analytics to track traffic and conversions
• 8.3 Overview of popular SEO tools for audits and research

Module 9: SEO Content Strategy

• 9.1 Content planning and topic research
• 9.2 Creating SEO-friendly blogs and website content
• 9.3 Optimizing content for both search engines and users

This module introduces students to essential SEO tools used by digital marketers to analyze websites, research keywords, track performance, and study competitors. Learners understand how businesses in Surat rely on data, reports, and AI-driven insights from these tools to improve search rankings and make informed SEO decisions.

The training is completely practical, focusing on real tool usage rather than theory. Students learn how to audit websites, identify SEO issues, and plan optimization strategies using industry-standard tools commonly used in agencies and professional SEO projects.

• Alexa Rank
• Woorank
• Broken link checker
• Whois.com
• Website speed testing tools
• NP website analysis tool
• Competitor analysis tools
• Mobile responsiveness checker tools
• Google Ads Keyword Planner
• Backlink analysis tools
• Many other SEO and analysis tools

This module helps students understand how Google Analytics is used to track, measure, and analyze website performance across different digital marketing channels. Learners discover how businesses in Surat monitor visitor activity, understand user behavior, and use data insights to improve marketing strategies and campaign performance.

The training is practical and insight-driven. Students learn how to read and interpret analytics reports, identify traffic sources, analyze user journeys, and measure conversions. By working with real data and live examples, learners gain the confidence to make informed, data-backed marketing decisions.

Topics Covered in This Module:

• What is Google Analytics and how it works
• Why analytics is important for business growth
• How to create and set up a Google Analytics account
• Understanding real-time website visitors
• What bounce rate means and why it matters
• Understanding website audience data
• How to check website traffic and performance
• Analyzing user location and language
• Understanding device, system, and mobile traffic
• Tracking user flow on a website
• Understanding traffic sources and acquisition
• Measuring visitors from search, ads, and social media
• Connecting Search Console with Google Analytics
• Understanding goals and conversions
• How conversion funnels work
• Why funnels are important for performance tracking

This module helps students understand how Google Search Console is used to monitor, analyze, and improve a website’s visibility on Google Search. Learners gain clarity on how Google views and evaluates websites, how pages appear in search results, and how Search Console data supports better SEO performance for businesses in Surat.

The training is practical and problem-solving focused. Students work with real websites to identify indexing issues, improve search visibility, monitor performance metrics, and enhance mobile usability. By using Search Console insights, learners develop the ability to fix SEO challenges and make data-driven optimization decisions.

Module 1: Introduction to Google Search Console

• 1.1 What Google Search Console is and why it is important
• 1.2 Main features and benefits of using Search Console
• 1.3 Difference between Google Analytics and Google Search Console

Module 2: Setting Up Google Search Console

• 2.1 Creating a Search Console account
• 2.2 Verifying website ownership
• 2.3 Adding website versions (HTTP, HTTPS, www, non-www)

Module 3: Understanding Search Performance

• 3.1 Checking search queries and keywords
• 3.2 Understanding clicks, impressions, and CTR
• 3.3 Finding top-performing pages in search results

Module 4: Website Indexing & Coverage

• 4.1 Checking indexed and non-indexed pages
• 4.2 Submitting XML sitemaps
• 4.3 Fixing indexing and coverage issues

Module 5: Improving Visibility with Rich Results

• 5.1 Understanding rich results and structured data
• 5.2 Monitoring rich snippets and enhanced search results
• 5.3 Using structured data to improve appearance on Google

Module 6: Mobile Usability & Performance

• 6.1 Identifying mobile usability issues
• 6.2 Checking mobile search performance
• 6.3 Fixing mobile-related errors

Module 7: Website Speed & Core Web Vitals

• 7.1 Understanding Core Web Vitals (LCP, FID, CLS)
• 7.2 Checking page speed and performance reports
• 7.3 Improving website speed and user experience

Module 8: Security Issues & Manual Actions

• 8.1 Checking website security problems
• 8.2 Understanding Google penalties and manual actions
• 8.3 Fixing issues and submitting review requests

Module 9: Links & Backlink Analysis

• 9.1 Analyzing external backlinks
• 9.2 Checking referring domains and anchor text
• 9.3 Identifying and handling harmful backlinks

Module 10: Advanced Search Console Tools

• 10.1 Using the URL inspection tool
• 10.2 Understanding Google Discover performance
• 10.3 Basic introduction to Search Console data access

Module 11: Integration & SEO Decision Making

• 11.1 Connecting Google Search Console with Google Analytics
• 11.2 Using Search Console data with SEO tools
• 11.3 Using insights for SEO planning and improvement

This module helps students understand how content marketing works as a strategic growth tool rather than random content creation. Learners discover how businesses in Surat plan, create, and optimize content using AI tools, data insights, and user behavior to solve real customer problems, build trust, and achieve long-term visibility.

The training is practical and business-focused. Students learn how AI supports content ideation, writing assistance, optimization, and distribution across digital platforms. Through real business case studies and hands-on exercises, learners understand how content drives traffic, engagement, and conversions in real-world marketing scenarios.

• What content really means in digital marketing
• Why content is the base of SEO, social media, and ads
• How AI helps in content ideas and planning
• Writing content that matches user intent
• Different content formats used by brands
• Using content for business growth
• Creating blogs with AI support
• Publishing and distributing content the right way
• Role of social media in content reach and engagement

This module helps students understand how affiliate marketing functions as a performance-based income model for businesses, creators, and digital marketers. Learners explore how brands in Surat and global markets work with affiliates and content creators to promote products and services while paying only for measurable results.

The training is execution-focused and practical. Students learn how AI-powered tools support audience targeting, performance tracking, and conversion optimization. By working on real scenarios, learners gain the ability to plan, manage, and optimize affiliate marketing strategies and confidently guide clients with the right performance-driven approach.

• What affiliate marketing means in real business
• Why affiliate marketing is useful for brands and marketers
• How the affiliate marketing process works step by step
• Using AI tools to track links, clicks, and conversions
• How to choose the right products and offers
• Working with influencers and affiliate partners
• Brand positioning and promotion strategies
• How to plan affiliate campaigns for better results

This module helps students understand how Google’s algorithm works and why it is important for digital marketing. Instead of memorizing updates, learners understand how Google decides which website should rank higher and what businesses must do to stay visible online.

The focus is on content quality, user experience, trust, and AI-driven ranking signals. Students learn how Google updates have evolved and how modern SEO strategies are built by aligning with Google’s algorithm logic.

Major Google Algorithm Updates Explained Simply

• Panda: Focused on content quality. Google started ranking websites that provide useful, original, and valuable content while reducing visibility of low-quality or copied content.
• Penguin: Focused on link quality. Google penalized websites using fake, paid, or spammy backlinks and rewarded sites with natural and relevant links.
• Hummingbird: Focused on understanding user intent. Google started understanding the meaning behind searches instead of matching exact keywords.
• Pigeon: Focused on local search. Helped local businesses appear better in search results based on location and relevance.
• Mobile-Friendly Update (Mobilegeddon): Focused on mobile users. Websites that worked well on mobile devices started ranking higher in mobile search results.
• RankBrain (AI-Based Algorithm): Introduced machine learning. Google began using AI to understand new and complex searches and deliver better results based on user behaviour.
• Fred: Targeted websites made mainly for ads and money, not for helping users. Content value became more important than monetization.
• Medic Update: Focused on trust and credibility, especially for health and finance websites. Google started rewarding expertise, authority, and trust.
• BERT: Improved language understanding. Google started understanding full sentences and conversational searches more accurately.
• Page Experience Update: Focused on user experience. Website speed, mobile usability, visual stability, and overall experience became important ranking factors.