AI-Based Digital Marketing Course in Ahmedabad
For Real Industry Careers

Our institute teaches Digital Marketing from the basics and explains how digital marketing works in today’s digital marketing and AI-driven world. This session covers what marketing is, the difference between traditional and digital marketing, and why businesses are shifting online using AI tools.

In the first lecture, students get a clear overview of the full digital marketing course, key tools, AI-based techniques, and real-world use, helping them build a strong foundation for jobs, business, and freelancing.

• What is Marketing?
• How many types of Marketing?
• Difference between Traditional and Digital Marketing?
• What is Digital Marketing?
• Benefits of Digital Marketing
• The scope of Digital Marketing
• Digital Marketing tools and techniques
• Live case studies of business
• Freelancing projects

Social Media Marketing is a key part of an AI-based digital marketing strategy. In this module, students learn how businesses use social media platforms with the help of AI tools to plan content, understand audience behavior, and improve engagement and growth.

The training focuses on AI-assisted content creation, posting strategies, performance tracking, and optimization. Students work on live, case study–based projects to gain practical experience and learn how AI helps manage and scale social media marketing for real businesses.

• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn

This module focuses on building AI-powered Facebook Messenger chatbots that help businesses handle customer queries, generate leads, and improve response time. Students learn how people interact on chat, what kind of questions users usually ask, and how to design smart chatbot conversations that feel natural and helpful.

Training is completely practical and case study based, where students work on real business examples. You will learn how chatbots are used by companies to automate customer support, collect leads, and guide users through the buying journey using AI and automation.

• Chatbots for lead generation and customer support
• Understanding user behaviour and conversation flow
• Using tools like ManyChat, ChatFuel, and Dialogflow
• Connecting chatbots with Facebook Business Pages
• Creating welcome messages and smart auto-replies
• Designing conversion-based navigation
• Managing and organising multiple chat conversations
• Linking chatbot blocks with main menus
• Building meaningful chatbot dialogues
• Working with text, quick replies, images, galleries, buttons, sequences, and actions
• Creating AI-based logic for better responses
• Testing and launching chatbots
• Overview of other chatbot and automation tools

In this module, students learn how to plan, run, and optimize Facebook Ads using data, automation, and AI-driven insights. The training starts from the basics and gradually moves to advanced ad strategies used by brands, agencies, and performance marketers to generate leads, sales, and growth.

Students work inside Facebook Ads Manager, understand real ad accounts, and learn how AI helps in targeting, creatives, budgeting, and scaling campaigns efficiently.

Module 1: Introduction to Facebook Advertising
1.1 Understanding Facebook and Instagram as advertising platforms
1.2 Why Facebook Ads are important for business growth
1.3 Setting clear goals for advertising campaigns

Module 2: Facebook Ads Manager Basics
2.1 Overview of Ads Manager dashboard
2.2 Understanding campaign, ad set, and ad structure
2.3 Ad account setup, roles, and access permissions

Module 3: Campaign Objectives & Audience Planning
3.1 Choosing the right objectives for awareness, leads, and sales
3.2 Creating custom audiences and lookalike audiences
3.3 Using audience insights and AI suggestions for better targeting

Module 4: Ad Creative & Content Strategy
4.1 Different ad formats: image, video, carousel, and reels ads
4.2 Writing ad copy and visuals that attract clicks and conversions
4.3 Testing creatives using AI and performance data

Module 5: Targeting & Retargeting Strategies
5.1 Demographic, location, and device targeting
5.2 Interest and behaviour-based targeting
5.3 Advanced retargeting and audience automation

Module 6: Budgeting & Bidding
6.1 Setting daily and lifetime budgets
6.2 Understanding bidding methods like CPC, CPM, and CPA
6.3 How Facebook uses AI for ad delivery and optimization

Module 7: Ad Placements & Optimization
7.1 Choosing placements across Facebook and Instagram
7.2 Understanding ad formats and specifications
7.3 Mobile-first and performance-focused ad design

Module 8: Tracking & Performance Measurement
8.1 Facebook Pixel setup and conversion tracking
8.2 Reading key metrics like reach, clicks, leads, and sales
8.3 Understanding reports and insights for better decisions

Module 9: Campaign Optimization & Scaling
9.1 A/B testing ads, audiences, and creatives
9.2 Improving campaign performance using data and AI signals
9.3 Scaling winning campaigns and managing budgets

Module 10: Advanced Facebook Ads Strategies
10.1 Dynamic ads and product catalog campaigns
10.2 Audience segmentation and personalized ads
10.3 Advanced retargeting and lookalike scaling techniques

In this module, students learn how Facebook Pixel works and how it helps track user actions after they click on ads. This training explains how people interact with ads and websites, and how pixel data helps businesses understand user behaviour and improve campaign performance.

Students will learn how Facebook Pixel uses data and AI signals to track conversions, build audiences, and show ads to the right people. This module focuses on practical implementation, optimization, and using pixel data to achieve real business goals.

• What is Facebook Pixel and how it works
• How to install Facebook Pixel correctly
• Measuring, optimizing, and building audiences using pixel data
• Understanding cross-device conversions
• Optimizing ad delivery to the right target audience
• Creating and using custom audiences from website traffic
• Understanding Facebook Pixel events and tracking actions
• How Facebook Pixel supports AI-based ad optimization
• Conversion optimization techniques using pixel data
• Setting up Facebook Pixel step by step
• Using Facebook Pixel with WordPress websites
• Using pixel insights to achieve business goals

This module helps students understand how Instagram works as a powerful branding, engagement, and sales platform. Training starts from basics and moves towards AI-driven content planning, audience analysis, and performance optimization used by modern brands and creators.

Students learn how to grow Instagram pages organically and through ads by using data, insights, and AI tools to create content that connects with the right audience.

Module 1: Introduction to Instagram Marketing
1.1 Understanding Instagram as a marketing and growth platform
1.2 Why Instagram is important for brand visibility and business growth
1.3 Setting clear goals for Instagram marketing campaigns

Module 2: Understanding the Instagram Platform
2.1 Instagram features, audience behaviour, and content trends
2.2 Difference between personal, business, and creator accounts
2.3 How the Instagram algorithm works and how AI affects reach

Module 3: Instagram Business Profile Setup
3.1 Creating and optimizing an Instagram business profile
3.2 Writing a clear and attractive bio for branding and trust
3.3 Using Instagram Insights and AI suggestions to track performance

Module 4: Content Creation & Planning
4.1 Content types: posts, reels, stories, and videos
4.2 Building a content strategy and monthly content calendar
4.3 Creating engaging content using AI tools and trends

Module 5: Hashtag & Discovery Strategy
5.1 How hashtags help content reach the right audience
5.2 Researching hashtags using tools and AI-based insights
5.3 Creating branded and campaign-based hashtags

Module 6: Engagement & Community Building
6.1 Increasing likes, comments, shares, and saves
6.2 Building a loyal and active Instagram community
6.3 Collaborations, influencer marketing, and user-generated content

Module 7: Instagram Advertising Basics
7.1 Understanding Instagram ad formats and placements
7.2 Creating and managing Instagram ad campaigns
7.3 Targeting, budgeting, and AI-assisted ad optimization

Module 8: Instagram Shopping & E-commerce
8.1 Setting up Instagram shopping and product tagging
8.2 Creating shoppable posts, reels, and stories
8.3 Using Instagram to drive online sales and conversions

Module 9: Stories & Reels Strategy
9.1 Importance of stories and reels for reach and engagement
9.2 Creating interactive stories using polls, questions, and links
9.3 Using reels for brand awareness and organic growth

Module 10: Analytics & Performance Optimization
10.1 Reading Instagram Insights and analytics reports
10.2 Tracking key metrics like reach, engagement, and followers
10.3 Improving strategy using data, trends, and AI insights

This module explains how influencer marketing helps brands build trust, reach the right audience, and increase sales. Students learn how businesses use influencers along with data and AI tools to plan effective campaigns and measure real results.

Training focuses on identifying the right influencers, understanding audience relevance, and running influencer campaigns that align with brand goals. Real examples and practical methods are used to show how influencer marketing works in the real world.

• Introduction to Influencer Marketing
• Why influencer marketing is important for brands
• Understanding who influencers are and how they create impact
• How to find influencers using research and AI tools
• How to choose the right influencer based on niche, audience, and engagement

This module helps students learn how to use LinkedIn as a powerful B2B marketing and lead generation platform. Training explains that LinkedIn is not just for jobs, but for building professional connections, brand authority, and business growth using data and AI-driven strategies as part of our AI-based digital marketing course in Ahmedabad.

Students learn how to plan and execute LinkedIn marketing for personal brands, businesses, and agencies. The focus is on brand awareness, engagement, and lead generation with practical examples and real-world use cases.

• Marketing and analysing performance on LinkedIn
• How to use LinkedIn for branding, networking, and lead generation
• Smart growth techniques for business pages and profiles
• Understanding whether LinkedIn Ads are effective for your goals
• Creating a strong LinkedIn marketing strategy
• How to work as a LinkedIn marketing consultant or agency

This module helps students understand the basics of domain and hosting, which are essential for creating and managing any website. Students learn how a website goes live, how domains and hosting work together, and how to choose the right setup for business and marketing needs.

The training focuses on practical knowledge so learners can confidently purchase, manage, and use domains and hosting for websites, landing pages, and digital marketing projects.

• How to buy a domain
• How to manage and operate a domain
• How to choose the best domain name for your business
• Different sources to buy a domain
• What is web hosting and how it works
• Why hosting is important for website performance
• How to use hosting to run and manage a website

This module helps students understand how websites can be created without learning complex coding. Students learn the basics of coding and why modern platforms like WordPress allow anyone to build and manage websites easily for business and digital marketing use.

The training explains how WordPress works, how it is used to create websites, and why it is one of the most popular platforms for blogs, business websites, and landing pages.

• What is coding?
• Why you don’t need to learn coding for website creation
• What is WordPress?
• How WordPress is used on a website
• Benefits of using WordPress for business and marketing

Google Ads is one of the most powerful and in-demand modules in digital marketing. In this module, students learn how to run AI-assisted paid advertising campaigns to generate instant traffic, leads, and sales. Training covers Search Ads, Display Ads, Video Ads, and Shopping Ads with a strong focus on performance and ROI.

The learning is practical and hands-on, where students understand how Google Ads works behind the scenes, how bidding and targeting use AI signals, and how campaigns are optimized for better results.

What You Will Learn

Module 1: Introduction to Google Ads
1.1 Understanding Google Ads and its business benefits
1.2 How the Google Ads auction system works
1.3 Setting clear advertising goals and objectives

Module 2: Account Setup & Navigation
2.1 Creating and setting up a Google Ads account
2.2 Understanding the Google Ads dashboard and interface
2.3 Campaign, ad group, and keyword structure

Module 3: Keyword Research & Planning
3.1 Keyword match types: broad, phrase, exact, and negative
3.2 Keyword research using Keyword Planner and other tools
3.3 Building keyword lists for different campaign goals

Module 4: Ad Copywriting & Extensions
4.1 Writing effective and conversion-focused ad copy
4.2 Using ad extensions like sitelinks, callouts, and snippets
4.3 Best practices for improving ad relevance and quality score

Module 5: Ad Formats & Creative Strategy
5.1 Text ads, image ads, responsive ads, and video ads
5.2 Creating display and YouTube ad creatives
5.3 Testing and improving creatives using data and AI insights

Module 6: Targeting & Audience Segmentation
6.1 Location and radius targeting
6.2 Demographic targeting such as age and gender
6.3 Interest-based targeting and remarketing audiences

Module 7: Bidding & Budget Management
7.1 Understanding bidding strategies like CPC, CPA, and automated bidding
7.2 Bid adjustments by device, location, and time
7.3 Budget planning and monitoring ad spend

Module 8: Conversion Tracking & Analytics
8.1 Setting up conversion tracking with Google Analytics
8.2 Tracking leads, sales, and other actions
8.3 Understanding key metrics and performance indicators

Module 9: Display & Video Advertising
9.1 Google Display Network and its use cases
9.2 Creating responsive display ads
9.3 YouTube ads: skippable, non-skippable, and discovery ads

Module 10: Shopping Campaigns (E-commerce)
10.1 Setting up Google Merchant Center
10.2 Creating and managing shopping campaigns
10.3 Optimizing product ads and bidding strategies

Module 11: Campaign Optimization & Testing
11.1 A/B testing ads, landing pages, and targeting
11.2 Improving performance using reports and AI suggestions
11.3 Scaling winning campaigns for growth

Module 12: Remarketing Strategies
12.1 Creating remarketing lists and audiences
12.2 Running remarketing campaigns across Google platforms
12.3 Dynamic remarketing for leads and e-commerce

Module 13: Advanced Google Ads Strategies
13.1 Advanced audience targeting and segmentation
13.2 Combining search, display, and YouTube campaigns
13.3 Using automation and AI features for better results

This module covers SEO in complete detail, starting from how search engines work to how websites rank on the Search Engine Results Page (SERP). Students learn how businesses generate organic traffic using data, algorithms, and AI-assisted SEO techniques.

The training focuses on keyword research, competition analysis, on-page SEO, off-page SEO, technical SEO, and local SEO. Real tools, live examples, and practical strategies are used to help students understand how SEO works in real projects and business environments.

What You Will Learn

Module 1: Introduction to Search Engine Optimization
1.1 What SEO is and why it is important for online growth
1.2 Understanding search engines and their algorithms
1.3 Benefits of organic traffic for long-term results

Module 2: Search Engine Basics
2.1 How search engines work behind the scenes
2.2 Crawling, indexing, and ranking process
2.3 Major search engines like Google, Bing, and Yahoo

Module 3: Keyword Research & Analysis
3.1 Role of keywords in SEO strategy
3.2 Keyword research using tools and AI insights
3.3 Understanding search intent and long-tail keywords

Module 4: On-Page SEO
4.1 Optimizing title tags, meta descriptions, and headings
4.2 URL structure and permalink optimization
4.3 Content optimization for relevance and readability

Module 5: Technical SEO
5.1 Website structure and navigation best practices
5.2 XML sitemaps and robots.txt setup
5.3 Page speed, mobile friendliness, and core performance

Module 6: Off-Page SEO
6.1 Basics of link building
6.2 Getting quality backlinks naturally
6.3 Role of social signals in SEO

Module 7: Local SEO
7.1 Importance of local SEO for local businesses
7.2 Optimizing Google Business Profile
7.3 Citations, reviews, and local link building

Module 8: SEO Tools & Analytics
8.1 Using Google Search Console for monitoring performance
8.2 Using Google Analytics to track traffic and conversions
8.3 Overview of popular SEO tools for audits and research

Module 9: SEO Content Strategy
9.1 Content planning and topic research
9.2 Creating SEO-friendly blogs and website content
9.3 Optimizing content for both search engines and users

This module introduces students to the most important SEO tools used for website analysis, keyword research, performance tracking, and competitor research. Students learn how to use these tools to understand website health, improve rankings, and make better SEO decisions using data and AI-based insights.

Training focuses on practical usage of tools so learners can confidently analyze websites, fix issues, and plan effective SEO strategies.

• Alexa Rank
• Woorank
• Broken link checker
• Whois.com
• Website speed testing tools
• NP website analysis tool
• Competitor analysis tools
• Mobile responsiveness checker tools
• Google Ads Keyword Planner
• Backlink analysis tools
• Many other SEO and analysis tools

This module helps students understand how Google Analytics is used to track and analyze website performance. Students learn how visitors come to a website, what actions they take, and how this data helps improve digital marketing results.

The focus of this training is on practical understanding. Learners will know how to read reports, identify user behaviour, measure traffic sources, and use insights to make better marketing decisions for businesses and campaigns.

• What is Google Analytics and how it works
• Why analytics is important for business growth
• How to create and set up a Google Analytics account
• Understanding real-time website visitors
• What bounce rate means and why it matters
• Understanding website audience data
• How to check website traffic and performance
• Analyzing user location and language
• Understanding device, system, and mobile traffic
• Tracking user flow on a website
• Understanding traffic sources and acquisition
• Measuring visitors from search, ads, and social media
• Connecting Search Console with Google Analytics
• Understanding goals and conversions
• How conversion funnels work
• Why funnels are important for performance tracking

This module helps students understand how Google Search Console is used to monitor, improve, and maintain a website’s visibility on Google Search. Learners understand how Google views a website, how pages appear in search results, and how Search Console data helps improve SEO performance.

The training is practical and focused on real website issues such as indexing, visibility, performance, mobile usability, and search rankings. Students learn how to use Search Console data to fix problems and make better SEO decisions.

Module 1: Introduction to Google Search Console
1.1 What Google Search Console is and why it is important
1.2 Main features and benefits of using Search Console
1.3 Difference between Google Analytics and Google Search Console

Module 2: Setting Up Google Search Console
2.1 Creating a Search Console account
2.2 Verifying website ownership
2.3 Adding website versions (HTTP, HTTPS, www, non-www)

Module 3: Understanding Search Performance
3.1 Checking search queries and keywords
3.2 Understanding clicks, impressions, and CTR
3.3 Finding top-performing pages in search results

Module 4: Website Indexing & Coverage
4.1 Checking indexed and non-indexed pages
4.2 Submitting XML sitemaps
4.3 Fixing indexing and coverage issues

Module 5: Improving Visibility with Rich Results
5.1 Understanding rich results and structured data
5.2 Monitoring rich snippets and enhanced search results
5.3 Using structured data to improve appearance on Google

Module 6: Mobile Usability & Performance
6.1 Identifying mobile usability issues
6.2 Checking mobile search performance
6.3 Fixing mobile-related errors

Module 7: Website Speed & Core Web Vitals
7.1 Understanding Core Web Vitals (LCP, FID, CLS)
7.2 Checking page speed and performance reports
7.3 Improving website speed and user experience

Module 8: Security Issues & Manual Actions
8.1 Checking website security problems
8.2 Understanding Google penalties and manual actions
8.3 Fixing issues and submitting review requests

Module 9: Links & Backlink Analysis
9.1 Analyzing external backlinks
9.2 Checking referring domains and anchor text
9.3 Identifying and handling harmful backlinks

Module 10: Advanced Search Console Tools
10.1 Using the URL inspection tool
10.2 Understanding Google Discover performance
10.3 Basic introduction to Search Console data access

Module 11: Integration & SEO Decision Making
11.1 Connecting Google Search Console with Google Analytics
11.2 Using Search Console data with SEO tools
11.3 Using insights for SEO planning and improvement

This module teaches students how content is planned, created, and improved using AI tools and real user data. Instead of writing content randomly, learners understand how businesses use content to solve user problems, build trust, and grow consistently.

Students learn how AI helps in content ideas, writing support, optimization, and distribution. Training is practical and focused on real business case studies, so learners understand how content actually works for traffic, engagement, and conversions.

• What content really means in digital marketing
• Why content is the base of SEO, social media, and ads
• How AI helps in content ideas and planning
• Writing content that matches user intent
• Different content formats used by brands
• Using content for business growth
• Creating blogs with AI support
• Publishing and distributing content the right way
• Role of social media in content reach and engagement

This module teaches how modern e-commerce businesses are built, marketed, and scaled using digital marketing and AI tools. Students learn how online stores work in real life — from choosing the right products to driving traffic, increasing sales, and improving conversions.

The focus is not only on running an online store, but on understanding customer behaviour, data, automation, and performance marketing used by successful e-commerce brands.

Module 1: eCommerce Marketing Basics
1.1 Understanding what e-commerce is and why it is growing fast
1.2 Difference between traditional selling and online selling
1.3 Understanding the e-commerce customer journey

Module 2: Building an eCommerce Store
2.1 Choosing the right platform like Shopify or WooCommerce
2.2 Setting up and designing an online store
2.3 Creating product pages that convert visitors into buyers

Module 3: Product Research & Market Analysis
3.1 Finding product ideas using trends, data, and AI tools
3.2 Understanding competition and pricing strategies
3.3 Selecting products with real demand and profit potential

Module 4: Branding & Trust Building
4.1 Creating a strong brand identity for an online store
4.2 Positioning products to stand out from competitors
4.3 Building customer trust through design, content, and reviews

Module 5: Content for eCommerce Growth
5.1 Writing product descriptions that sell
5.2 Using blogs, videos, and visuals for product promotion
5.3 Using reviews and user content to increase trust

Module 6: SEO for eCommerce Websites
6.1 Optimizing product and category pages for search engines
6.2 Keyword research and on-page optimization for products
6.3 Improving visibility through off-page SEO

Module 7: Email Marketing & Automation
7.1 Building customer email lists
7.2 Using emails for welcome offers and abandoned carts
7.3 Using automation and personalization to increase repeat sales

Module 8: Social Media for eCommerce
8.1 Using social media platforms to promote products
8.2 Creating content that attracts buyers
8.3 Running paid promotions on social platforms

Module 9: Paid Ads for eCommerce Sales
9.1 Understanding paid ads for online stores
9.2 Running product-based ads on search and social platforms
9.3 Using retargeting to bring back interested users

Module 10: Conversion Rate Optimization (CRO)
10.1 Understanding user behaviour through analytics
10.2 Testing product pages, buttons, and checkout flow
10.3 Improving conversion rates using data and AI insights

This module teaches how to build and grow a dropshipping business using digital marketing, data, and AI tools. Students learn how products are sourced, suppliers are connected, customers are acquired, and sales are scaled—without holding inventory.

The training is practical and business-focused. Learners understand real challenges of dropshipping and how AI helps in product research, marketing decisions, automation, and growth planning.

What You Will Learn

Module 1–2: Dropshipping fundamentals, niche selection, and product research

Module 3–4: Store creation, supplier selection, and relationship management

Module 5: Order handling, shipping, returns, and customer communication

Module 6–7: Marketing strategies and SEO for dropshipping stores

Module 8–9: Email automation, tools, analytics, and integrations

Module 10–11: Customer support, pricing strategy, and financial planning

Module 12–13: Scaling strategies, AI-driven growth, risk & compliance

Module 14: Real case studies, live store analysis, and practical exercises

This module teaches how to build, manage, and grow an online store using Shopify with digital marketing and AI support. Students learn how real e-commerce brands use Shopify to launch products, manage customers, track sales, and scale their business efficiently.

The focus is practical. Learners understand not just how Shopify works, but how it is used for selling, marketing, automation, and decision-making in real businesses.

Module 1: Shopify Basics

1.1 Understanding what Shopify is and how it works
1.2 Why Shopify is widely used for e-commerce businesses
1.3 Overview of Shopify plans and pricing structure

Module 2: Store Setup & Design

2.1 Creating a Shopify account and initial setup
2.2 Managing store settings and preferences
2.3 Designing a professional store using themes and customization

Module 3: Product Management

3.1 Adding products with clear titles, descriptions, images, and variants
3.2 Managing pricing, inventory, and shipping settings
3.3 Organizing products into collections for better user experience

Module 4: Orders & Customer Management

4.1 Processing and fulfilling customer orders
4.2 Managing customer queries and support
4.3 Using Shopify customer tools to build relationships

Module 5: Payments & Checkout

5.1 Setting up Shopify Payments
5.2 Integrating payment gateways like PayPal and Stripe
5.3 Managing transactions, refunds, and order payments

Module 6: Apps, Automation & AI Support

6.1 Using Shopify apps to add new features
6.2 Automating store tasks using apps and AI tools
6.3 Choosing the right apps without slowing down the store

Module 7: SEO for Shopify Stores

7.1 Optimizing product and collection pages for search engines
7.2 Managing meta titles, descriptions, and images
7.3 Improving visibility and tracking performance

Module 8: Marketing & Sales Growth

8.1 Using email marketing and offers inside Shopify
8.2 Creating discounts and promotional campaigns
8.3 Connecting Shopify with social media and paid ads

Module 9: Analytics & Performance Tracking

9.1 Tracking sales, traffic, and customer behaviour
9.2 Reading reports to understand store performance
9.3 Using data and AI insights to improve conversions

This module teaches how businesses use Facebook sales funnels to turn interested users into paying customers. Instead of running random ads, students learn how to guide users step by step using data, behaviour tracking, and AI-supported targeting.

The focus is on understanding how people think before buying, and how Facebook ads, content, and retargeting work together to increase sales. Students learn how to design funnels that match real customer behaviour and deliver maximum conversions.

What is a sales funnel and how it works
Understanding the stages of a buyer’s journey
Psychology and logic behind sales funnels
How to attract, engage, and convert users at different stages
Step-by-step process to set up a Facebook sales funnel
Purpose and benefits of using sales funnels
Understanding Facebook funnel templates and flow
Creating a Facebook advertising strategy for funnels
Using data and AI insights to improve conversions

This module teaches how businesses use email marketing with AI and automation to build relationships, increase engagement, and generate repeat sales. Instead of sending random emails, students learn how to send the right message to the right person at the right time.

Learners understand how AI helps in writing emails, segmenting users, predicting behaviour, and improving open rates and conversions. The focus is on real business use, not just tools.

What email marketing really means in today’s digital world
Why email is still the highest ROI marketing channel
How AI helps in writing and personalizing emails
Understanding email marketing goals for business growth
Using email marketing tools and platforms
Getting started with Mailchimp and similar tools
Understanding pricing and choosing the right plan
Building an email strategy for engagement and sales
Creating and growing a quality subscriber list
Using website forms to capture leads
Importing and managing subscribers safely
Different types of email campaigns used by businesses
Creating automated and manual email campaigns
Understanding newsletters and when to use them
Designing clean, simple, and conversion-focused newsletters

This module is designed to prepare students for real freelancing work, not just theory. Every learner gets exposure to live projects, so they can apply what they have learned in actual digital marketing scenarios.

Students learn how freelancing works in the real world, how to use AI tools to work faster and smarter, and how to handle clients professionally. The focus is on building confidence, practical skills, and income-ready experience.

What freelancing really means in digital marketing
Why freelancing is a strong career option today
How to find and apply for freelance projects
How to market your digital marketing services
Using AI tools to manage work and save time
How to communicate clearly and professionally with clients

This module explains how affiliate marketing works as a performance-based income system for businesses and individuals. Students learn how brands use affiliates, creators, and data to promote products and pay only for results.

Training focuses on real execution, where learners understand how AI tools help in finding the right audience, tracking performance, and improving conversions. The module also prepares students to guide clients with the right affiliate strategy.

What affiliate marketing means in real business
Why affiliate marketing is useful for brands and marketers
How the affiliate marketing process works step by step
Using AI tools to track links, clicks, and conversions
How to choose the right products and offers
Working with influencers and affiliate partners
Brand positioning and promotion strategies
How to plan affiliate campaigns for better results

This module helps students understand how Google’s algorithm works and why it is important for digital marketing. Instead of memorizing updates, learners understand how Google decides which website should rank higher and what businesses must do to stay visible online.

The focus is on content quality, user experience, trust, and AI-driven ranking signals. Students learn how Google updates have evolved and how modern SEO strategies are built by aligning with Google’s algorithm logic.

Major Google Algorithm Updates Explained Simply

Panda
Focused on content quality. Google started ranking websites that provide useful, original, and valuable content while reducing visibility of low-quality or copied content.

Penguin
Focused on link quality. Google penalized websites using fake, paid, or spammy backlinks and rewarded sites with natural and relevant links.

Hummingbird
Focused on understanding user intent. Google started understanding the meaning behind searches instead of matching exact keywords.

Pigeon
Focused on local search. Helped local businesses appear better in search results based on location and relevance.

Mobile-Friendly Update (Mobilegeddon)
Focused on mobile users. Websites that worked well on mobile devices started ranking higher in mobile search results.

RankBrain (AI-Based Algorithm)
Introduced machine learning. Google began using AI to understand new and complex searches and deliver better results based on user behaviour.

Fred
Targeted websites made mainly for ads and money, not for helping users. Content value became more important than monetization.

Medic Update
Focused on trust and credibility, especially for health and finance websites. Google started rewarding expertise, authority, and trust.

BERT
Improved language understanding. Google started understanding full sentences and conversational searches more accurately.

Page Experience Update
Focused on user experience. Website speed, mobile usability, visual stability, and overall experience became important ranking factors.