It’s been nearly 115+ days since the Indian government has declared Lockdown due to the Covid-19 outbreak. All of a sudden and without intimation, brands and businesses have to adjust to a pandemic that nobody saw.
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As an immediate aftereffect of Covid-19, many physical stores have been ultimately to close until further notification. Stores that have stayed open have experienced loss due to social distancing necessities
These activities have brought customers to change their shopping behavior, which has brought about more business and customers to adapt to online expression.
In this time, the retail space, as we probably are aware of, has to develop.
Businesses who are reliable on offline marketing have no chance but to move online to survive. Here is the reason why…
The Internet has given us tech giants like Google, Amazon, and Facebook, etc.
The fact is this are the companies that are suffering less in the pandemic. Amazon is in any event, growing during this Covid 19 situation with its stock AMZN arriving at record-breaking highs With over $600 billion of products and services sold online in the U.S.
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Now, as you understand the importance of digital marketing, let us know the scope of digital marketing.
No Matter if you are selling your product online or offline, adapting digital platforms can provide you effective result then traditional marketing.
Benefits of Digital Marketing
You can reach out to your target audience through various platforms like Facebook, google ads, seo, etc.
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Digital Platforms provide better targeting option than traditional marketing, as you can see in the above diagram.
You can also track your growth and marketing efforts through insights or google analytics.
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as a business person, you should have the track of every single penny you are spending. You can track your marketing effort to improve your marketing strategy and calculate RIO (Return on Investment)
Digital Platform also helps you do audience research, which will help you from creating a product to marketing them in front of targeted customers in a proper way.
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As many businesses is switching from traditional marketing to digital marketing, digital marketer’s demand is increasing day by day.
The digital marketing scope in the Indian online industry alone will be worth $160 billion by 2025, as indicated by a Goldman Sachs report, which is multiple times its present worth.
Many organizations are moving their concentration from traditional marketing to online marketing. Digital marketing spends set to arrive at Rs 25,000 crore in India by 2021, at an increasing pace of over 10.5%.
As per the stats, there will be a lack of job opportunities in the digital marketing field, which holds job roles like social media marketer, seo expert, content writer, etc.
Particularly considering the current coronavirus situation, the activity market will progressively concentrate on digital marketing skills as it will empower them to work remotely.
In this way, organizations are searching for talented individuals to deal with a digital marketing job. As per the research done by Google and BCG, India is taking a progressive and thoughtful approach in marketing in front of numerous brands across APAC, Europe, and Latin America, with the full-grown brands revealing unique advantages for digital marketing.
Due to this pandemic situation, digital marketing is getting more attention in the corporate world. So if you are looking to make a career or want to grow your business through digital marketing, this is the right time.