If you are going for a digital marketing interview whether as a fresher or a manager then this blog will help you the most to boost your knowledge of your digital marketing skills.
This blog will tell you the most important points to be remembered during an interview and some smart ways to answer the questions asked by your interviewer.
As we already know digital marketing is growing in the area of business and it’s going to play a dominant role in the future in the world of marketing.
So why not grab the opportunities when it’s right in front of you? All you have to do to be a Digital Marketer is search for the best opportunities around you and get ready to crack the interviews.
Just learning digital marketing and gaining knowledge is not an end. To make your career in digital marketing you also need to grab the best job opportunities you get on your way and of course, CRACK it with a lot of confidence.
Now when you have decided to be a successful digital marketer all you need to do is pass your last step towards your success and that is by giving the best performance at your interview.
There are a number of things you need to consider while giving an interview like your knowledge, experience, your performance, attire, body language, and so on.
So, if you decided to give an interview or going to give your interview tomorrow then this Blog is for you. This blog will tell you Do and Don’t at your interview and guidelines to answer smartly which may leave no option with the interviewer except to ACCEPTING you.
Table of Contents
Digital Marketing Job Profile
Before we start discussing interview tips it’s important to know at what post you will be working. Every post has its own importance and is questioned accordingly.
If you have applied as a Fresher, you will be encountered for your theoretical knowledge. Here your level of knowledge and confidence will be tested by the interviewer.
If you have applied as a Manager, then you must have good experience in the field of digital marketing. You must be able to make strategies for marketing that helps the company to boost its sales or able to get brand recognition.
It is also the duty of the manager to train their employees (freshers) and be able to give them work as per the requirement of the company.
Basic Tips to Crack Digital Marketing Interview
Not only in digital marketing but for any job interview there are some key points that need to be remembered always to crack your interview.
There are a few common and basic mistakes that are made by the candidate while going or attending an interview. If you practice on this then Bingo! You will get the job 100%. We will now discuss such common mistakes made by candidates are:
1. Research the company beforehand
You must always know about the place you are going to work. Whenever you go for an interview always do some research about your company and what service they are providing or about their products.
This will help you to make you answer well like ‘what you know about our company?’, ‘what are our products?’, ‘Who are our competitors?’
2. Arrive early at the venue
“Punctuality is the first step towards success”. Being on time for appointments and interviews is a phase of self-discipline and evidence of self-respect. Arriving early at the venue helps you to relax and settle down before your interview starts.
3. Be neatly groomed and dress formally
The first impression is the last impression. How you groom yourself is also very important while attending an interview. You must use mild fragrance, and maintain hygiene, and your mouth should not smell.
Don’t wear too bright colors. You must dress right for the interview. That shows how serious you are about getting the job.
4. Be confident
Always walk straight, with a slight smile on your face when you are called inside the interview room. Always maintain eye contact and answer firmly to whatever question they ask, which will show how confident you are about yourself and your answers.
5. Maintain a composed body posture
Before you speak, your body speaks a lot about you, so it is very important to maintain the correct body posture. You should sit straight with slight bending.
Do not lean backward too much or lean forward as well, and do not play with hair or pen. And most important never have chewing gum in your mouth during the interview.
Replace your casual habits like brushing back your hair, slouching, etc. this may create a distraction. Instead, replace them with a positive attitude and positive body language like nodding your head, eye contact, smiling, etc.
6. Answer to the point
Never exaggerate your answers. Always listen carefully to answer correctly. If you are not clear about the questions ask the interviewer to repeat them.
7. Say, I don’t know if you don’t know the answer
If by chance you are asked such questions about which you are not aware, then say the interviewer you don’t know, instead of giving wrong or faulty answers. Interviewers are ok if you don’t know about the question, they asked but can’t accept the wrong replies.
And you can ask the interviewer about where to search for the same or whom you can ask. This gives reassurance to the interviewers.
8. Conclude the interview on a positive note
At last, give closure to your interview by thanking the interviewer for his/her time. Ask them for some more information like about their company, timings or their work culture.
These were the few common basic interview tips that are needed in any place you go for an interview. But when you are going for a marketing interview, especially a Digital Marketing interview these are the following key factor you need to keep in mind.
Know about your CV
Always go through your CV before you go for an interview because a lot of time it happens candidates forget what they wrote in their CV and get blank during an interview.
It’s impressive when you know about your own experiences and achievements and you explain yourself more precisely. And most importantly always keep your CV clean and clear so they can understand it well.
Do not expect interviewers to get things from you, you must open up yourself and describe well about yourself. You need to show curiosity to get the job.
Explain your passion
You need to show how passionate you are about getting a job in a particular company where you are interviewing. Digital marketing is a great field in this case. This field has got immense opportunities to showcase your skills and passion.
You can build your own portfolio and also create blogs and showcase your skills in SEO. The job market is getting competitive day by day s you need to prove how deserving you are about getting this job and why you are so different from another crowd.
So be passionate about your area and show real practical experience.
Be creative
Whenever you give an interview for a marketing field always show your creative side. If you have writing skills then show your content rather than praising yourself. Live examples give more impact than your words.
Measure your success quantitatively
Turn all the past success into a brand and add value to yourself. If you are an expert in any particular thing then tell them how it can add profit to their existing profits.
Make a mental note and formulate questions
At the end of an interview, you will always be given a chance to ask questions. Always gather more information that will help you to make better questions to ask them and that will be a good impression on the company.
Better questions will make them think that you have researched a lot about their company and you are so keen to join them and it will add bonus points to your digital marketing interview.
Brand yourself online now
Start branding yourself now. If you can’t show that you can market yourself, it will make it difficult for them to trust how you will be able to brand their market. So, promote your skills and develop the following on social networks.
Top 14 questions asked in Digital Marketing Interview
Whenever you go for a digital marketing interview these are a few questions that are generally asked at an interview. Being a digital marketer, an interviewer will always try to know the level of your knowledge that you have regarding the post.
Q1. What is Digital Marketing? What are the segments in which digital marketing has been categorized?
Ans. Digital Marketing in very simple words is promoting your products or service or business through online channels. It includes various methods like SEO, SMM, SEM, Email Marketing, Content Marketing, etc.
Digital Marketing has been categorized into two segments: Inbound and Outbound
-Inbound Marketing: It refers to the technique where one can take assistance on social media, webinars, e-books, etc. Along with this they also look into the number of clicks on links i.e. PPC.
-Outbound Marketing: This type of marketing deals with reaching potential buyers through digital mediums i.e. through email, placing advertisements, etc.
Q2. What is SEO?
Ans. Search Engine Optimisation is more widely known as SEO. It is the process of increasing quality traffic on your website through organic search results. This process also helps to improve the content, structure, and organization of your site.
SEO is the most important part of your digital marketing subject. It is a vast topic and if you have got every detail and really know how to work well then you won’t take much time to be a digital expert. So other questions they may ask you related to SEO maybe
- What are Keywords? How important it is for SEO?
Whenever any user or person wants to search for anything for a piece of specific information they use “KEYWORDS”.
From an SEO point of view, the keyword plays a vital role. Using the correct keyword for your site will help you to get a better ranking.
- What are On-Page and Off-Page Optimisation?
On-Page: It directly deals with the content and structure of the website.
Off-Page: It helps to boost the search engine ranking by getting external links.
- What are the key areas where you can use keywords to optimize the site ranking?
For better page ranking, you must use the keywords in the following areas
• Keyword in Website URL
• Keyword in Website Title
• Keyword in Meta tag
• Keywords in the Web page content
• Keyword density is the body text
• Keywords in Headlines
Q3. What is Google AdWords?
if you are going digital marketing interview then it is necessary to know about Google AdWords. It works on the PPC model and it is the only best and most successful system in the world. This helps to create ads that will be displayed on google.
Q4. What is PPC?
PPC means Pay Per Click. It is the way to direct traffic to your website. Here advertisers pay the publisher (website owner or a host of the site) whenever the ad is clicked. In simple words, you can say that it is a paid advertisement. want to learn PPC Tips?
Q5. Why is online marketing being more preferable then offline marketing?
in the era of digital marketing, every user is most busy on the internet rather than offline as it comes up with numerous benefits. Here marketers can reach out to a huge amount of people more easily and quickly. Through digital platforms, you can target the correct audience and can get more leads for your business
Q6. How can you gain more traffic to your site for free?
Focusing on SEO will get you the maximum traffic on your site. It will not help you to increase the number of visitors but also brand recognition.
Q7. What are the top Digital Marketing tools used?
Tools used for Digital Marketing are
1. Ahref
2. Semrush
3. Google Analytics
4. Google Webmaster
These are some important SEO tools if you want to know tools you can use for social media marketing click here
Q8. What are the different ways to promote digital marketing?
Different ways in which you can promote digital marketing are:
1. Search Engine Optimisation (SEO)
2. Social Media Marketing (SMM)
3. E-commerce Marketing
4. Content Marketing
5. Search Engine Marketing (SEM)
6. E-mail Marketing
Besides asking digital marketing questions in an interview, the interviewer can also ask you some common questions about you as a digital marketer. Along with your skills, he is also interested to know how passionate you are about your career and this field.
Q9. What attracted you most to being a digital marketer and this industry?
Whenever an individual selects a career for himself/herself there is something about the field that has attracted him/her. So, they are very keen to know why you have selected this field. And also, they would like to know why you want to be a part of this industry.
So, at this point, you need to be very honest that why you would like to work with them. There may be any reason like, the company reputation is too good, the high pay scale, or any other reason if you have.
Knowing this company wants to know how committed you are to the company and also what are the factor in you that will make them pick you among other candidates.
So, it’s preferable that you be honest and show your zeal and full commitment to the company. This question may arise for managers as well as freshers too.
Q10.Have you faced any challenges in your digital marketing career till now?
If you are applying for the post of manager, then surely the interviewer may ask you about the challenges you have faced in this field. So, again here you have to be very truthful about the challenges you have faced.
If in case you have faced any challenge and it has led you to failure then share about your failure experience and tell them what lessons you learned and are ready to implement on the next challenge you face.
And if you were a success in the challenge you faced then make them confident that you are again ready to face any kind of challenges you face in the future.
Q11.What is the thing you prefer most in this field?
Digital Marketing is a field in which you have a lot of platforms to work on. When the interviewer asks you about this then don’t simply tell them an easy task that you are looking to add to your daily schedule. Tell them something which looks challenging and you are mentally prepared and have enough confidence to do it.
Q12.What is the process you follow to keep yourself updated with the news and latest trends in digital marketing?
As we all know digital marketing is a field that is very vast and keeps changing day to day. Digital marketing is dynamic in nature so it’s very essential to stay updated with blogs, podcasts, webinars, etc.
This will show the interviewer how enthusiastic you are about this field and the company, and also interested to stay updated with the trend. But if you haven’t thought about it then don’t say false statements because it may lead you to trouble during follow-up questions.
Q13. How much you will rate yourself from 1 to 10 based on your knowledge and skills in the field of digital marketing?
this question is really important to know for freshers. You should never get overestimate or underestimate anything. With this question, the interviewer tends to learn about your weaknesses and strength. So do analyze your knowledge and level of skills you possess and the quantum of work you need to learn.
Q14. Which is essential: engagement or number of followers and likes?
Now that’s the tricky question.
Being a fresher you will always try to get maximum likes and followings. But what if they are not getting converted into a customer? What if the sales are not increasing? Do you think your number of followers and likes have any value?
No. Right! Of course, if you keep increasing likes and followers but are not able to convert then it makes no sense so it is very essential to make engagement with the current leads you have.
Therefore, engagement is far much better rather the only increasing followers and likes.
Questions to ask at the end of an interview
At the end of an interview, you are always given a chance questions if you have any. Here, many times people spoil their whole performance. They don’t know what kind of question should be asked and what will lead to positive results. Here are a few questions that you may ask at the end of an interview.
1. How could I impress you in the first 3 months?
This question shows the interviewer how positive you are and keen to plan and do something which is beneficial for the company. it shows your commitment and focuses on being a team player.
2. What kind of challenges I could face in the first 3 months?
Employers tend to ask the freshers about the challenges they face in school and how they dealt with it. Asking about challenges shows how hardworking you can be and you are already ready for whatever challenges come your way.
3. Do you offer continuing education or professional training?
This could be the best question you may arise. Asking this question will make the interviewer think about how interested you are to learn more and upgrade yourself according to trends and not just be satisfied with the past qualification and degrees. Working on your skill always lead you toward success.
4. When can I expect to hear from you and what are the next steps?
This should ideally be the last question you ask and shouldn’t be hesitated while asking. Hiring managers often take time to come to the decision, so knowing the steps in the hiring process will make things easier.
Few Pro Tips Related to Digital Marketing
You are done with the interview question but still, there are a few such points you need to remember other than these questions. There are certain points you need to remember to boost up your interview related to any digital marketing job.
Read the following tips before you go to the interview and prepare yourself with these answers in case if you are very curious regarding your dream job in this field.
1. Make use of all information available to you
There is a number of sites like Facebook, LinkedIn, and many other social media platforms where you can gain maximum information for your benefit. Use them efficiently. Do make the proper utilization of these sites for getting the latest information, news, updates, and trends.
2. Be active on social media
Being a digital marketer, it’s essential you be active on social media as well. The world is growing socially if you want to be aware of the ongoing activities then this is the best way.
3. Blogs are very important
If you don’t possess your own blog then start posting on another blog. The best way is to create your blog at Blogger. This will let people know about you and your writing.
4. Following eminent leaders and their blogs
Being a digital marketer, it’s essential to know the leader of digital marketing and stay updated with them and their blogs. Few resources and blogs you can follow to stay updated are:
• HubSpot
• MOZ
• Social Media Examiner
• Web Marketing Academy
• Search Engine Land
• Neil Patel Blog
5. Implement your learning
Discuss the way you can implement your knowledge with industry leaders and experts in the day-to-day work.
6. Never part your honesty
Honesty is the best policy. Being honest would never let you fall. It will always lead you to success. Honesty is always appreciated
7. Balance your personal and professional life
This is something really very important. Never merge your professional and personal life. Always keep your personal life-related issues away from the path of your success.
This basic thing you always need to consider while going for an interview, especially a Digital Marketing interview.
Hope this tip and a few questions & answers have helped you to get your dream job in the field of digital marketing. To read more Blogs like this stay connected with ASDM Best Digital Marketing Institute In Ahmedabad. All The Best.