Digital Marketing Course in Surat

Our institute will teach from the basic of Digital Marketing, starting from what is Marketing and the difference between Traditional Marketing and Digital Marketing. We will also teach you why the shift from traditional to digital marketing is required. The course will involve all the trends and techniques of Digital Marketing. The whole course curriculum will be discussed in the first lecture 'Digital Marketing overview'.

• What is Marketing?
• How many types of Marketing?
• Difference between Traditional and Digital Marketing?
• What is Digital Marketing?
• Benefits of Digital Marketing
• The scope of Digital Marketing
• Digital Marketing tools and techniques
• Live case studies of business
• Freelancing projects

• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn

Learn how to get a messenger bot and understand the psychology of how user asks questions and how to tackle it technologically. Master this advanced Artificial Intelligence Program and solve your user’s queries quick and perfect anytime, anywhere!

Be expert in facebook messenger bots for business through case studies and real time company facebook messenger bot examples.

• Chatbots to generate leads
• Biggest Content Challenges
• Understand ManyChat, ChatFuel, and Dialogueflow
• Connecting to facebook business page
• Creating welcome message and default answer
• Set up Conversion Navigation
• How to channelize many chats
• Linking blocks to main Navigation
• Putting chatbot dialogues
• How to insert – Textcard, Typing, Quick Reply, Image, Gallery, Go to Block, To Sequence, ‘+’ Sign
• Creating artificial intelligence
• Launching chatbot
• Other bot-building tools

In Facebook Ads You Will Learn:

Module 1: Introduction to Facebook Advertising
1.1 Overview of Facebook as an Advertising Platform
1.2 Importance of Facebook Ads for Businesses
1.3 Objectives and Goals of Facebook Advertising

Module 2: Understanding Facebook Ads Manager
2.1 Navigating the Ads Manager Dashboard
2.2 Campaign, Ad Set, and Ad Structure
2.3 Ad Account Setup and Permissions

Module 3: Defining Advertising Objectives and Target Audience
3.1 Identifying Marketing Objectives (e.g., Awareness, Consideration, Conversion)
3.2 Creating Custom Audiences and Lookalike Audiences
3.3 Utilizing Facebook Audience Insights for Audience Research

Module 4: Ad Creative Development
4.1 Types of Facebook Ads (e.g., Image Ads, Video Ads, Carousel Ads)
4.2 Crafting Compelling Ad Copy and Visuals
4.3 Best Practices for Ad Creative Testing

Module 5: Ad Targeting Strategies
5.1 Demographic Targeting (e.g., Age, Gender, Location)
5.2 Interest-Based Targeting and Behaviors
5.3 Advanced Targeting Options (e.g., Custom Audiences, Retargeting)

Module 6: Budgeting and Bidding Strategies
6.1 Setting Ad Budgets and Schedule
6.2 Choosing the Right Bidding Strategy (e.g., CPC, CPM, CPA)
6.3 Understanding Ad Auctions and Ad Delivery Optimization

Module 7: Ad Placement and Formats
7.1 Exploring Different Ad Placements (e.g., News Feed, Right Column, Instagram)
7.2 Ad Formats and Specifications (e.g., Single Image, Slideshow, Instant Experience)
7.3 Mobile Optimization and Responsive Ad Design

Module 8: Tracking and Measurement
8.1 Setting Up Facebook Pixel for Conversion Tracking
8.2 Monitoring Ad Performance Metrics (e.g., Reach, Engagement, Conversions)
8.3 Interpreting Facebook Ads Reports and Insights

Module 9: Optimization and Scaling
9.1 A/B Testing Ad Creative, Copy, and Targeting
9.2 Optimizing Ad Campaigns for Better Performance
9.3 Scaling Successful Campaigns and Budget Management

Module 10: Advanced Strategies and Tactics

10.1 Dynamic Product Ads and Catalog Sales
10.2 Custom Audience Segmentation and Personalization
10.3 Advanced Retargeting and Lookalike Audience Strategies

• What is facebook pixel and how it works
• How to install facebook pixel
• Measure, Optimize and and Build your audience
• How to measure cross device conversions
• Optimize delivery to right target audience
• Exploit and explore custom audiences from website traffic
• Research on facebook pixel events
• How facebook pixel works
• Learn techniques of conversion optimization
• Setting up facebook pixel
• What is the function of facebook pixel wordpress
• Reach business goals

Module 1: Introduction to Instagram Marketing
1.1 Overview of Instagram as a Marketing Platform
1.2 Importance of Instagram Marketing for Businesses
1.3 Objectives and Goals of Instagram Marketing

Module 2: Understanding Instagram
2.1 Platform Features, Demographics, and User Behavior
2.2 Differences between Personal Profiles, Business Profiles, and Creator Accounts
2.3 Instagram Algorithm and Content Visibility

Module 3: Creating an Instagram Business Profile
3.1 Setting Up and Optimizing an Instagram Business Profile
3.2 Crafting an Engaging Bio and Profile Description
3.3 Utilizing Instagram Insights for Performance Tracking

Module 4: Content Creation Strategies
4.1 Types of Content (e.g., Photos, Videos, Stories, Reels)
4.2 Developing a Content Strategy and Content Calendar
4.3 Tips for Creating High-Quality and Engaging Content

Module 5: Hashtag Strategy
5.1 Understanding the Importance of Hashtags on Instagram
5.2 Researching and Using Relevant Hashtags
5.3 Creating Branded Hashtags and Campaign-specific Hashtags

Module 6: Engagement and Community Building
6.1 Techniques for Increasing Engagement (e.g., Likes, Comments, Shares)
6.2 Building and Nurturing an Instagram Community
6.3 Collaborations, Influencer Partnerships, and User-Generated Content

Module 7: Instagram Advertising
7.1 Overview of Instagram Ads and Ad Formats
7.2 Creating and Managing Instagram Ad Campaigns
7.3 Targeting Options, Budgeting, and Bidding Strategies

Module 8: Instagram Shopping and E-Commerce
8.1 Setting Up Instagram Shopping Features (e.g., Product Tags, Shopping Stickers)
8.2 Creating Shoppable Posts and Stories
8.3 Optimizing Instagram for E-Commerce Sales

Module 9: Instagram Stories and Reels
9.1 Understanding the Importance of Stories and Reels
9.2 Creating Engaging Story Content (e.g., Polls, Quizzes, Swipe-Up Links)
9.3 Leveraging Reels for Brand Awareness and Engagement

Module 10: Analytics and Performance Tracking
10.1 Utilizing Instagram Insights for Performance Analysis
10.2 Tracking Key Metrics (e.g., Reach, Impressions, Engagement Rate)
10.3 Interpreting Data and Adjusting Strategies for Optimization

• Introduction to Influencer Marketing
• Why influencer marketing is needed?
• How to find influencers?
• How to choose the right influencer ?
• Who are Influencers?

• Marketing and analysing on LinkedIn
• How to use LinkedIn for marketing
• Hacks to grow you business
• Are LinkedIn Ads worth?
• Making powerful LinkedIn Marketing Strategy
• How to work as Linkedin Marketing Agency

• How to buy a domain?
• How to operate it?
• which domain is best suitable?
• what are the sources for a domain?
• what is hosting?
• why hosting is important?
• how to use hosting?

• what is coding?
• why you don't need to learn to code?
• what is WordPress?
• how WordPress is used on a website?
• what are the benefits of using WordPress?

Google Ads is one of the demanding Digital marketing Modules, ASDM Provides Details Training on Various Google Ads like, Google Search Ads, Google Display Ads, Google Video Ads ad Google Shopping Ads.

What you will learn:

Module 1: Introduction to Google Ads
1.1 Overview of Google Ads and its Benefits
1.2 Understanding the Google Ads Auction System
1.3 Setting Advertising Objectives and Goals

Module 2: Account Setup and Navigation
2.1 Creating a Google Ads Account
2.2 Navigating the Google Ads Interface
2.3 Account Structure: Campaigns, Ad Groups, and Keywords

Module 3: Keyword Research and Selection
3.1 Understanding Keyword Match Types (Broad, Phrase, Exact, Negative)
3.2 Conducting Keyword Research Using Keyword Planner and Other Tools
3.3 Building Keyword Lists for Campaigns

Module 4: Ad Copywriting and Ad Extensions
4.1 Crafting Compelling Ad Copy for Text Ads
4.2 Utilizing Ad Extensions (e.g., Sitelinks, Callouts, Structured Snippets)
4.3 Best Practices for Writing Effective Ad Copy

Module 5: Ad Formats and Creative Development
5.1 Exploring Different Ad Formats (Text Ads, Image Ads, Video Ads)
5.2 Designing Ad Creatives for Display and YouTube Campaigns
5.3 Ad Creative Testing and Optimization Strategies

Module 6: Targeting and Audience Segmentation
6.1 Geographic Targeting (Location Targeting, Radius Targeting)
6.2 Demographic Targeting (Age, Gender, Household Income)
6.3 Interest-Based Targeting and Remarketing Lists

Module 7: Bidding Strategies and Budget Management
7.1 Understanding Bidding Options (Manual CPC, Enhanced CPC, CPA)
7.2 Setting Bid Adjustments for Device, Location, and Time
7.3 Budget Allocation and Monitoring Ad Spend

Module 8: Conversion Tracking and Measurement
8.1 Setting Up Conversion Tracking with Google Analytics
8.2 Tracking Conversions Across Different Campaign Types
8.3 Interpreting Performance Metrics and Key Performance Indicators (KPIs)

Module 9: Display and Video Advertising
9.1 Understanding the Google Display Network (GDN) and Ad Formats
9.2 Creating Responsive Display Ads and Image Ads
9.3 Video Advertising on YouTube: TrueView Ads, Bumper Ads, and Discovery Ads

Module 10: Shopping Campaigns (For E-commerce)
10.1 Setting Up Google Merchant Center and Product Feeds
10.2 Creating Shopping Campaigns in Google Ads
10.3 Optimizing Product Listings and Bidding Strategies

Module 11: Campaign Optimization and Testing
11.1 A/B Testing Ad Copy, Landing Pages, and Targeting Options
11.2 Optimization Techniques for Improving Ad Performance
11.3 Scaling Successful Campaigns and Identifying Opportunities for Growth

Module 12: Remarketing and Audience Remarketing
12.1 Setting Up Remarketing Lists and Audience Segmentation
12.2 Creating Remarketing Campaigns Across Google's Network
12.3 Dynamic Remarketing Strategies for E-commerce and Lead Generation

Module 13: Advanced Strategies and Tactics
13.1 Advanced Audience Targeting Techniques (Custom Audiences, Similar Audiences)
13.2 Cross-Channel Integration with Google Ads (Search, Display, YouTube)
13.3 Advanced Optimization Tactics and Automation Features

ASDM covers all the details in this module. Beginning from which are the major search engines to how can you rank on a Search Engine Result Page (SERP). The tools and algorithms of search engine optimization (SEO) are taught here very deeply. Training of introduction to search engines, keyword research and competition, On-Page SEO and Off-PAge SEO. The module has the following materials like

Module 1: Introduction to Search Engine Optimization
1.1 What is SEO and Why it Matters
1.2 What is Search Engines and Algorithms
1.3 Benefits of Organic Search Traffic

Module 2: Understanding Search Engine Basics
2.1 How Search Engines Work
2.2 Crawling, Indexing, and Ranking
2.3 Major Search Engines: Google, Bing, Yahoo

Module 3: Keyword Research and Analysis
3.1 Importance of Keywords in SEO
3.2 Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush)
3.3 Understanding Search Intent and Long-Tail Keywords

Module 4: On-Page Optimization
4.1 Title Tags, Meta Descriptions, and Headers
4.2 URL Structure and Permalink Optimization
4.3 Content Optimization: Keyword Placement, Density, and Relevance

Module 5: Technical SEO
5.1 Website Architecture and Navigation
5.2 XML Sitemaps and Robots.txt
5.3 Page Speed Optimization and Mobile Responsiveness

Module 6: Off-Page Optimization
6.1 Link Building Fundamentals
6.2 Earning High-Quality Backlinks
6.3 Social Signals and Their Impact on SEO

Module 7: Local SEO
7.1 Importance of Local SEO for Businesses
7.2 Optimizing Google My Business Listing
7.3 Citations, Reviews, and Local Link Building

Module 8: SEO Tools and Analytics
8.1 Google Search Console: Monitoring and Reporting
8.2 Google Analytics: Tracking Traffic and Conversions
8.3 Third-Party SEO Tools (e.g., Moz, Ahrefs, Screaming Frog)

Module 9: SEO Content Strategy
9.1 Content Planning and Ideation
9.2 Creating SEO-Friendly Content: Blog Posts, Guides, Infographics
9.3 Content Optimization for Search Engines and Users

• Alexa Rank
• Woorank
• Broken link checker
• Whois.com
• Website speed tool
• NP website analysis tool
• Competitor analysis tool
• Mobile responsiveness checker tool
• Google AdWords keyword planner
• Backlink tool
• Many other

• What is Google Analytics?
• Importance of Analytics for Business
• Introduction to Google Analytics
• Setup Google Analytics Account
• Understanding the Bounce Rate?
• What is mean by Real Time in Analytics?
• What is Audience?
• How to check the statistics?
• What is the Demographics in Google Analytics Account?
• What is Language in Google Analytics Account?
• What is System and Mobile in Google analytics in Account?
• How to check user flow in Google Analytics?
• What is ACQUISITION in Google Analytics?
• How do you measure ACQUISITION?
• Search Console at a Glance in Analytics tool
• Understanding Goals and Conversions
• How to set up funnels
• Importance of funnels

Module 1: Introduction to Google Search Console
1.1 Overview of Google Search Console and its Purpose
1.2 Key Features and Benefits of Using Google Search Console
1.3 Understanding the Difference Between Google Analytics and Google Search Console

Module 2: Setting Up Google Search Console
2.1 Creating a Google Search Console Account
2.2 Verifying Website Ownership and Property Setup
2.3 Adding Multiple Versions of Your Website (e.g., HTTP, HTTPS, www, non-www)

Module 3: Understanding Search Performance Reports
3.1 Analyzing Search Queries and Keywords
3.2 Monitoring Impressions, Clicks, and Click-Through Rate (CTR)
3.3 Identifying Top Pages and Landing Pages in Search Results

Module 4: Monitoring Website Indexing
4.1 Checking Index Coverage Status and Issues
4.2 Submitting Sitemaps for Crawling and Indexing
4.3 Troubleshooting Indexing Problems (e.g., Indexing Errors, URL Removals)

Module 5: increase Website Visibility with Rich Results
5.1 Understanding Rich Results and Structured Data
5.2 Using the Rich Results Report to Monitor Rich Snippets, Knowledge Panels, and other Rich Results
5.3 Implementing Structured Data Markup for Enhanced Search Results

Module 6: Improving Mobile Usability and Performance
6.1 Evaluating Mobile Usability Issues and Mobile-Friendly Design
6.2 Monitoring Mobile Search Performance Metrics
6.3 Addressing Mobile Usability Errors and Enhancements

Module 7: Optimizing Website Speed and Core Web Vitals
7.1 Understanding Core Web Vitals Metrics (LCP, FID, CLS)
7.2 Analyzing Page Speed Insights and Performance Reports
7.3 Implementing Recommendations to Improve Website Speed and User Experience

Module 8: Monitoring Website Security and Manual Actions
8.1 Checking Security Issues (e.g., Malware, Hacked Content)
8.2 Reviewing Manual Actions and Penalties from Google
8.3 Resolving Security Issues and Reconsideration Requests

Module 9: Understanding Links and External References
9.1 Analyzing External Links (Backlinks) to Your Website
9.2 Identifying Top Referring Domains and Anchor Texts
9.3 Disavowing Harmful or Unwanted Backlinks

Module 10: Exploring Additional Features and Tools
10.1 Using URL Inspection Tool for Individual URL Troubleshooting
10.2 Exploring Performance Enhancements with Google Discover
10.3 Accessing and Analyzing Data in the Search Console API

Module 11: Integrating Google Search Console with Other Tools
11.1 Connecting Google Analytics with Google Search Console for Enhanced Insights
11.2 Utilizing Third-Party SEO Tools and Plugins with Google Search Console
11.3 Leveraging Data from Google Search Console for SEO Strategy and Decision Making

ASDM trains the digital marketing aspirants, all kind of content marketing. Training starts from the basics like what is content, why it is needed, how to create the correct content and reach till how can you use content for the growth of a business. Training includes practicing on the live case studies of business modules so that everyone gets skilled in content marketing.

• What is content marketing?
• Introduction to content marketing
• How to write content?
• Why content marketing is important?
• What are the types of content?
• How to market content?
• How to create a blog?
• How to deliver the blog?
• Role of social media

Module 1: Introduction to eCommerce Marketing
1.1 Overview of eCommerce and its Importance
1.2 Key Differences Between Traditional and eCommerce Marketing
1.3 Understanding the eCommerce Marketing Funnel

Module 2: Setting Up an eCommerce Store
2.1 Choosing the Right eCommerce Platform (e.g., Shopify, WooCommerce, Magento)
2.2 Designing and Customizing an eCommerce Website
2.3 Optimizing Product Pages for Conversions

Module 3: Product Research and Selection
3.1 Identifying Profitable Product Niches and Trends
3.2 Conducting Market Research and Competitive Analysis
3.3 Selecting Winning Products for Your eCommerce Store

Module 4: eCommerce Branding and Positioning
4.1 Developing a Unique Selling Proposition (USP)
4.2 Creating a Compelling Brand Story and Identity
4.3 Building Trust and Credibility with Customers

Module 5: eCommerce Content Marketing
5.1 Creating High-Quality Product Descriptions and Images
5.2 Developing Content Marketing Strategies (e.g., Blogging, Video Marketing)
5.3 Leveraging User-Generated Content (UGC) and Reviews

Module 6: Search Engine Optimization (SEO) for eCommerce
6.1 Optimizing Product Pages and Category Pages for SEO
6.2 Conducting Keyword Research and On-Page Optimization
6.3 Building Backlinks and Off-Page SEO Strategies

Module 7: eCommerce Email Marketing
7.1 Building an Email List and Segmentation Strategies
7.2 Creating Effective Email Campaigns (e.g., Welcome Series, Abandoned Cart Emails)
7.3 Personalization and Automation in Email Marketing

Module 8: Social Media Marketing for eCommerce
8.1 Leveraging Social Media Platforms for eCommerce Promotion
8.2 Creating Engaging Content and Visuals for Social Media
8.3 Implementing Social Media Advertising (e.g., Facebook Ads, Instagram Ads)

Module 9: eCommerce Paid Advertising
9.1 Understanding Pay-Per-Click (PPC) Advertising Platforms (e.g., Google Ads, Bing Ads)
9.2 Creating and Optimizing Product Listing Ads (PLAs)
9.3 Retargeting and Remarketing Strategies for eCommerce

Module 10: Conversion Rate Optimization (CRO)
10.1 Analyzing Website Analytics and User Behavior
10.2 A/B Testing Product Pages, CTAs, and Checkout Process
10.3 Implementing CRO Best Practices to Increase Conversions

Module 1: Introduction to Dropshipping
1.1 Overview of Dropshipping Business Model
1.2 Advantages and Challenges of Dropshipping
1.3 Understanding the Role of Dropship Suppliers

Module 2: Niche Selection and Product Research
2.1 Identifying Profitable Niches and Trends
2.2 Conducting Market Research and Competitor Analysis
2.3 Selecting Winning Products for Dropshipping

Module 3: Setting Up an Online Store
3.1 Choosing the Right eCommerce Platform (e.g., Shopify, WooCommerce)
3.2 Designing and Customizing Your Dropshipping Store
3.3 Optimizing Product Pages for Conversions

Module 4: Finding Reliable Suppliers
4.1 Researching and Vetting Dropship Suppliers
4.2 Negotiating Terms and Pricing with Suppliers
4.3 Building Relationships with Dropship Suppliers

Module 5: Managing Inventory and Orders
5.1 Handling Inventory Management and Stock Levels
5.2 Fulfilling Orders and Managing Shipping
5.3 Dealing with Returns, Refunds, and Customer Inquiries

Module 6: Marketing and Promotion Strategies
6.1 Developing a Marketing Plan for Dropshipping Business
6.2 Leveraging Social Media Marketing for Dropshipping
6.3 Implementing Paid Advertising and Retargeting Tactics

Module 7: Search Engine Optimization (SEO) for Dropshipping
7.1 Optimizing Product Pages and Category Pages for SEO
7.2 Conducting Keyword Research and On-Page Optimization
7.3 Building Backlinks and Off-Page SEO Strategies

Module 8: Email Marketing for Dropshipping
8.1 Building an Email List and Segmentation Strategies
8.2 Creating Effective Email Campaigns (e.g., Welcome Series, Abandoned Cart Emails)
8.3 Personalization and Automation in Email Marketing

Module 9: Dropshipping Tools and Technology
9.1 Exploring Dropshipping Automation Tools and Software
9.2 Utilizing Analytics and Reporting Tools for Insights
9.3 Integrating with Third-Party Apps and Plugins

Module 10: Customer Service and Support
10.1 Providing Excellent Customer Service in Dropshipping
10.2 Handling Customer Inquiries, Returns, and Refunds
10.3 Building Customer Loyalty and Retention Strategies

Module 11: Financial Management and Pricing Strategies
11.1 Setting Pricing Strategies and Profit Margins
11.2 Managing Cash Flow and Budgeting for Dropshipping Business
11.3 Understanding Taxation and Legal Considerations

Module 12: Scaling and Growth Strategies
12.1 Scaling Your Dropshipping Business Successfully
12.2 Exploring Opportunities for Diversification and Expansion
12.3 Implementing Growth Hacking Tactics for Rapid Growth

Module 13: Risk Management and Compliance
13.1 Understanding Risks Associated with Dropshipping
13.2 Ensuring Compliance with Regulations and Laws
13.3 Mitigating Risks and Building Resilience in Your Dropshipping Business

Module 14: Case Studies and Practical Applications
14.1 Real-world Examples of Successful Dropshipping Businesses
14.2 Hands-on Exercises and Workshops
14.3 Group Discussions and Q&A Sessions

Module 1: Introduction to Shopify
1.1 Overview of Shopify and its Features
1.2 Understanding the Benefits of Using Shopify for eCommerce
1.3 Exploring Different Shopify Plans and Pricing

Module 2: Setting Up Your Shopify Store
2.1 Creating a Shopify Account and Choosing a Plan
2.2 Setting Up Your Store Settings and Preferences
2.3 Customizing Your Store Theme and Design

Module 3: Adding Products to Your Shopify Store
3.1 Adding Product Information (Title, Description, Images, Variants)
3.2 Setting Product Prices, Inventory, and Shipping Options
3.3 Organizing Products into Collections and Categories

Module 4: Managing Orders and Customers
4.1 Processing Orders and Managing Order Fulfillment
4.2 Handling Customer Inquiries and Support Tickets
4.3 Using Shopify's Customer Management Tools and Features

Module 5: Shopify Payments and Payment Gateways
5.1 Setting Up Shopify Payments for Secure Transactions
5.2 Integrating Third-Party Payment Gateways (e.g., PayPal, Stripe)
5.3 Managing Payment Processing and Refunds

Module 6: Shopify Apps and Extensions
6.1 Exploring the Shopify App Store for Additional Features and Integrations
6.2 Installing and Configuring Shopify Apps to Enhance Your Store
6.3 Evaluating App Performance and Managing App Subscriptions

Module 7: Search Engine Optimization (SEO) for Shopify
7.1 Optimizing Product Pages and Category Pages for SEO
7.2 Adding Meta Tags, Descriptions, and Alt Text
7.3 Submitting Your Shopify Store to Search Engines and Monitoring Performance

Module 8: Marketing and Promotion Strategies
8.1 Creating Marketing Campaigns with Shopify Email Marketing
8.2 Using Shopify's Discount Codes and Promotions
8.3 Integrating Social Media Marketing and Advertising with Shopify

Module 9: Analytics and Reporting in Shopify
9.1 Tracking Sales, Traffic, and Customer Behavior with Shopify Analytics
9.2 Generating Reports and Insights to Monitor Store Performance
9.3 Using Data to Make Informed Decisions and Optimize Your Store

Master in facebook funnel analytics and Spearhead highly targeted facebook ads that leads to sales. It’s a smart technique to make sure that your visitor who seems to be interested in your product or service buys it as an end result. It is a step-wise sales-goal oriented process and systematic emotional + logical procedure which is known as funnel. Understand facebook funnel blueprint by our experts.

• What is Sales funnel and how does it look like?
• Science, psychology and art behind sales funnel
• How to appeal users at different stage of busying process
• How to set-up a sales funnel
• Purpose of sales funnel
• Understand facebook funnel template
• Facebook advertising strategy
• Make maximum conversions

• What is Email Marketing?
• Why Email Marketing is needed?
• Email Marketing Software’s
• Email Marketing Goals
• Introduction to Mail Chimp
• Mail Chimp pricing structure
• Email marketing strategy
• Creating a subscriber list
• Integration of forms in site
• Import subscribers in the list
• Types of email marketing campaigns
• Creating an email campaign
• What is a newsletter?
• Design a Newsletter

• What is Freelancing?
• Why it is needed?
• How to take projects?
• How to market the business?
• How to communicate with the client?

• What is affiliate marketing?
• Benefits of affiliate marketing
• Process of Affiliate marketing
• Branding and promotions

Panda: First launched in February 2011, Panda targeted low-quality content and websites with thin or duplicate content. It focused on improving the overall quality of search results by penalizing sites with poor content.

Penguin: Introduced in April 2012, Penguin aimed to penalize websites engaging in manipulative link-building practices, such as buying links or participating in link schemes. It targeted spammy and irrelevant backlinks to improve search result relevance and quality.

Hummingbird: Rolled out in September 2013, Hummingbird marked a significant shift towards semantic search. It aimed to understand the context and intent behind search queries better, providing more relevant results even for complex or conversational queries.

Pigeon: Launched in July 2014 (mainly for the US), Pigeon focused on improving local search results. It aimed to provide more accurate and relevant local search results, particularly for queries with local intent, by incorporating traditional ranking signals with location data.

Mobilegeddon: Rolled out in April 2015, Mobilegeddon emphasized the importance of mobile-friendly websites in search rankings. It prioritized mobile-responsive websites in mobile search results, penalizing those that weren't optimized for mobile devices.

RankBrain: Announced in October 2015, RankBrain is a machine learning component of Google's core algorithm. It helps Google better understand the meaning behind search queries, particularly ambiguous or novel ones, by interpreting search intent and delivering more relevant results.

Fred: First observed in March 2017, Fred targeted websites with low-quality content and aggressive monetization tactics. It aimed to penalize sites primarily created for revenue generation rather than providing value to users.

Medic: Unofficially named in August 2018, the Medic update appeared to focus on improving the quality and relevance of health-related search results. It particularly impacted websites in the health and wellness niche, emphasizing expertise, authority, and trustworthiness (E-A-T).

BERT: Rolled out in October 2019, BERT (Bidirectional Encoder Representations from Transformers) improved Google's understanding of natural language processing. It helped Google better comprehend the context of search queries by considering the full context of words rather than just keywords.

Page Experience Update: Announced in May 2020 and initially rolled out in June 2021, this update focuses on user experience metrics such as Core Web Vitals (loading speed, interactivity, and visual stability), mobile-friendliness, HTTPS usage, and absence of intrusive interstitials. It aims to prioritize websites that provide a better overall user experience.