TikTok is Rising – But Will it Be a Relevant Platform for Brands?

Hello Digital Marketing Fans, For making your business all the more dominant, brand faithfulness and consumer loyalty both assume a noteworthy job, yet everything comes down to healthy Relationship. At the point when clients see your Business posting via Social Media Marketing, particularly answering to their questions and posting unique content, it helps them build a positive image in their minds.

There’s always some new social media app on the market, some rising platform or tool which is destined to become ‘the next big thing’.

About Tiktok

TikTok is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin for the China market in September 2016.

TikTok and Douyin are the same but run on different servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

It is popular in Asia, the United States, and other parts of the world.TikTok is not available in China and its servers are based in countries where the app is available.

Tiktok Growth

Seemingly overnight, TikTok became the social app of the moment late last year.

TikTok ranked as the topmost downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. 41 percent of TikTok users are aged between 16 and 24. 55.6 percent of TikTok users are male and 44.4 percent of users are female.

TikTok was the third most downloaded application in the main quarter (Q1) of 2019, with 188 million new users. For a year over year examination, it has developed by 70 percent from Q1 2018 (SensorTower, 2019). That is awe-inspiring.

For this specific quarter, the development of TikTok was for the most part determined by an increase in new users in India, where an expected 88.6 million new clients joined the internet based life application. In the examination, TikTok amassed roughly 13.2 million new clients in the United States during Q1 2019.

TikTok for Brands?

As Digiday reported recently, TikTok has already started testing ads in the US, with GrubHub being among the first to try out the platform’s launch screen ad units.

There are 3 Ways to Market Your Brand in TikTok

1. Create Infotainment Content on Tiktok
2. Collaborate with Influencer
3. Tiktok Advertisement

1. Create Infotainment Content on Tiktok

Tiktok is an entertainment app and if you looking to post only sale post on Tiktok definitely you will but not in the long run. So Post Some Valuable Content with entertainment layer on it.

2. Collaborate with Influencer

There are many influencers in Tiktok with you can collaborate to create more awareness of your brand. This is one of the best ways to present your brand in front of your customer and it helps to create more trust factor through influencer marketing.

3. Tiktok Advertisement

As you can see, the ads dominate the full-screen of the app and open within the initial app launch flow, not within the regular usage process. TikTok is still experimenting with the best ad options.

As per Many Digital Marketer, We also Respect TikTok and the way people are consuming content from it. If you want to cope up with the latest trends in Digital Marketing definitely you should try Tiktok now to create better results with time.

Hope this provides you some information regarding tiktok. As a Digital Marketing Institute in Ahmedabad, we are on a mission to empower each and every digital marketing aspirants. Stay tune for more Digital Marketing updates with ASDM.