Here are the top 5 digital marketing updates:

This blog will look at the top 5 updates in the digital marketing world of right now. It will briefly overview these updates and how they can affect your business.
Blog Post: 5 Digital Marketing Updates right now.

1. YouTube Provides New Insight into Using Shorts to Improve Channel Performance

YouTube has released updated answers to frequently asked questions regarding Shorts, its rapidly growing short-form content option that is currently viewed by over 1.5 billion YouTube users each month.

Accompanying the rise of TikTok, which has further reduced audience attention spans, Shorts offers another opportunity for YouTube creators to improve their audience appeal and reach, which can subsequently assist in growing their entire YouTube presence.

In this new video, YouTube product manager Pierce Vollucci discusses some of the most frequently asked questions about Shorts from creators, which may help you design your own Shorts strategy.

The first question concerns the influence of making Shorts on your regular uploads, as well as if posting Shorts may harm overall performance.

According to Vollucci, based on YouTube’s study, channels that make both Shorts and long-form videos perform better than those that do not devote time to Shorts.

“The channels that made Shorts actually seem to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that’s becoming increasingly popular, and the very reason we’ve been investing so much in more mobile-first creation tools and Shorts Discovery.”

Vollucci also talks about the Shorts strategy and how makers may get started with Shorts.

“As a creator, you should think about which formats to use and how, and that’s about experimentation. Viewers love entertaining content, and that’s what’s going to get recommended. But, different viewers have different preferences, and different creators are more or less skilled at different formats. Try a bunch of different things, and make more of what works.”

2. Instagram’s Chief exec says the company will halt its full-screen format test and reduce AI-recommended posts.

Kylie Jenner tweeted a post with her 360 million Instagram followers earlier this week in support of a new petition to ‘Make Instagram Instagram Again,’ and return the app to how it was before the platform began injecting far more video and recommended content into people’s home feeds.

That petition, which has over 296k supporters, asks Instagram to:

• •Bring Back Chronological Timelines!
• •Stop Trying To Be Tiktok!
• •An Algorithm That Favors Photos!
• •A Platform That Listens To Creators!

Instagram Cheif Adam Mosseri reacted, noting that, while he recognizes that some people are annoyed by the changes, they are based on usage data, and as such, Instagram will remain with them in order to line with people’s interests.

Meta CEO Mark Zuckerberg took it a step further, stating that the quantity of information given to users based on AI recommendations (i.e. accounts you don’t follow) will more than double in the coming year.

This is increasingly where things are heading, as Meta stated again on July 29.

As we continue to improve our AI, we’re seeing the value it provides. After launching a new AI model for recommendations, we saw a 15% increase in watch time in the Reels video player on Facebook. That means more valuable content for people and more advertising potential.

— Meta Newsroom (@MetaNewsroom) July 28, 2022

Mosseri appears to have changed his mind on this.

Mosseri indicated to Casey Newton for Platformer on July 29 that Instagram will take a step back from recommended content and full-screen, TikTok-like viewing experience.

Mosseri claims:

“For the new feed designs, people are frustrated and the usage data isn’t great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.”

“When you discover something in your field that you didn’t follow before, there should be a high bar – it should just be great. You should be delighted to see it, and I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then – if and when we do – we can start to grow again.”

3. YouTube has added a new option for shortening long-form videos for Shorts

YouTube wants to encourage more short clips by introducing a new option that allows artists to turn chunks of their existing long-form material into minute-long Shorts variants.

As seen in this image, the new ‘Edit into a Short’ option allows you to choose a segment of your standard video uploads to edit into a bite-sized version.

This might make it much easier for many more YouTube artists to include Shorts into their workflow – and with 1.5 billion YouTube users already engaging with Shorts each month, it makes a lot of sense to do so in order to increase brand exposure and reach.

4. Google adds Pros/Cons for Reviews in Search snippets

Google has updated the way search Results of products appear. It will now show the Pros/cons of the product in the Search Snippet.

Source: https://developers.google.com/search/blog/2022/08/pros-and-cons-structured-data

“Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results.”

Along with this, Google has provided the Pros and Cons of Structured data in the update, But it is not compulsory for you to use it to qualify for this.

Google can detect it as long as your Review page contains it, but it will prioritize those who provide it in the structured data format.

“If you do not provide structured data, Google may try to automatically identify pros and cons listed on the web page. Google will prioritize supplied structured data provided by you over automatically extracted data. We tested this with website owners, and received positive feedback on this capability.”

Source: Google

5. Google is testing an additional Local Service Ads (LSAs) on it’s SERP

To confirm, this is an experiment. We’re running a small test to see the value to consumers and providers of providing one additional service provider in the Local Services Ad unit. The aim is to help consumers discover and book services from trusted providers with confidence.

— AdsLiaison (@adsliaison) July 26, 2022

Ginny Marvin, Google’s Ads Liaison, confirmed on Twitter that google is testing additional LSA to see the value to consumers and providers.

Google connects people across the globe, but there are certain services that we require from the nearest of our location. You won’t go to a different city or country for fixing your car.

For such businesses whose target Audience is local, Google’s Local Service Ads play an important role. It gives services the opportunity to get discovered in the local circle.

And with additional listing you can pay to get top listing, addition of a listing can create an opportunity for your business although it will increase competition.

Conclusion

We hope you enjoyed our digital marketing updates of right now! We’re happy to share our knowledge with you because we want to help you succeed online!

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